The process of supplement-taking is integrated into daily rituals
Trend - The process of consuming supplements is being made easier by health brands, with the integration of beneficial ingredients into consumers' daily rituals. With supplement-taking now being as simple as having a morning coffee or drinking water, brands are directly appealing to the consumer desire for simplicity and convenience.
Insight - The most successful brands are able to create products and services useful enough that they become ingrained as habits in their customers. For consumers, the ease of integration of a product into their daily routines makes them more likely to purchase, as they're able to receive more benefits from habits they'd be taking part in anyway.
Insight - The most successful brands are able to create products and services useful enough that they become ingrained as habits in their customers. For consumers, the ease of integration of a product into their daily routines makes them more likely to purchase, as they're able to receive more benefits from habits they'd be taking part in anyway.
Workshop Question - How could your brand integrate its product/service into consumers' daily rituals?
Trend Themes
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Customized Health Products — With the increase of product variety and consumer customization, brands are creating hyper-customized health products to appeal to consumer's preferences.
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Convenience and Daily Rituals — Consumers desire simplicity and convenience, resulting in the trend of supplement and health product integration into daily routines.
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Collagen-enriched Products — As people naturally produce less collagen each year, there is a growing trend of collagen-infused supplements and food and beverage products to support joint health, skin elasticity, and overall health.
Industry Implications
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Health and Wellness Industry — The health and wellness industry is continuously developing new products that cater to consumer demand for customized, convenient, and effective health products.
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Beverage Industry — The beverage industry is expanding to incorporate health-boosting ingredients, such as collagen and CBD, to provide consumers with beauty-enhancing and energy-boosting drinks.
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Supplement Industry — The supplement industry is responding to the trend of daily supplementation integration by creating easy-to-use and customize products that cater to individual needs and routines.
