Category
Lifestyle
Assisted Choices
Trend cluster
Category
Ritualized
Supplement
The process of supplement-taking is integrated into daily rituals.
3.8
Trend score
Trend
What is the Ritualized Supplement trend?
Ritualized Supplement: The process of consuming supplements is being made easier by health brands, with the integration of beneficial ingredients into consumers' daily rituals. With supplement-taking now being as simple as having a morning coffee or drinking water, brands are directly appealing to the consumer desire for simplicity and convenience.
Insight
The consumer insight behind the Ritualized Supplement trend
The most successful brands are able to create products and services useful enough that they become ingrained as habits in their customers. For consumers, the ease of integration of a product into their daily routines makes them more likely to purchase, as they're able to receive more benefits from habits they'd be taking part in anyway.
Trend themes
Themes within the Ritualized Supplement trend
Three behaviours holding the trend together01
Customized Health Products
With the increase of product variety and consumer customization, brands are creating hyper-customized health products to appeal to consumer's preferences.
02
Convenience and Daily Rituals
Consumers desire simplicity and convenience, resulting in the trend of supplement and health product integration into daily routines.
03
Collagen-Enriched Products
As people naturally produce less collagen each year, there is a growing trend of collagen-infused supplements and food and beverage products to support joint health, skin elasticity, and overall health.
Industry implications
What the Ritualized Supplement trend means for industry
Where the trend changes the playbookFor
Health and Wellness Industry
The health and wellness industry is continuously developing new products that cater to consumer demand for customized, convenient, and effective health products.
For
Beverage Industry
The beverage industry is expanding to incorporate health-boosting ingredients, such as collagen and CBD, to provide consumers with beauty-enhancing and energy-boosting drinks.
For
Supplement Industry
The supplement industry is responding to the trend of daily supplementation integration by creating easy-to-use and customize products that cater to individual needs and routines.
Workshop question
How could your brand integrate its product/service into consumers' daily rituals?
Trend signals
Trend signals for Ritualized Supplement
Trend score 3.8 out of 10, from popularity 54%, activity 52%, freshness 8%.
Popularity54%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Ritualized Supplement trend
4 featured examples from Aug 16, 2018 to Mar 21, 2019CategoryLifestyle
Full-Spectrum CBD Powder Supplements
The Elixinol CBD Powder Comes in Convenient Pouches
The health and wellness industry can utilize CBD-based energy supplements to tap into the growing market of consumers seeking natural and alternative solutions for energy and focu…
CategoryLifestyle
Collagen-Enriched Creamers
Vital Proteins' Mocha Collagen Creamer Offers Beauty & Health Benefits
The health and wellness industry can capitalize on the growing demand for collagen-enhanced products, offering innovative creamers and supplements.
CategoryLifestyle
Enriched Beautifying Beverages
GLOW Collagen-Infused Water Supports Skin, Hair, Nails & Joints
The food and beverage industry can explore the use of collagen-infused products to meet the growing demand for health and beauty-enhancing options.
CategoryLifestyle
Brain-Supporting Coffee Blends
Neuro Coffee Features Antioxidants from the Coffee Fruit in the Mix
Coffee makers can leverage the trend of neuro-enhancing coffee blends to create premium products for health-conscious consumers looking for ways to improve their cognitive functio…
