Vital Proteins offers a variety of collagen-rich powders, shots and other products that make it easy to consume the essential protein and it is now venturing into new territory with its ready-to-drink Collagen Water range. These colorful grab-and-go bottles are filled with real fruit juice, reverse osmosis water and 10 grams of Vital Proteins' proprietary Collagen Peptides from bovine.
These refreshing beverages are offered in fruity flavors like Strawberry Lemon, Blackberry Hibiscus, Lemon Ginger and Blueberry Mint, each of which contains no gluten or dairy, artificial flavors, colors or sweeteners. These Collagen Water drinks help to support the health of one's hair, nails, skin, joints and gut, all the while offering a convenient and flavorful way to stay hydrated with 60 calories or less.
Key Themes Behind This Trend
- Collagen Water
- Opportunity for the development of more flavorful and convenient collagen-infused beverages.
- Functional Beverages
- Opportunity to create beverages that offer health benefits beyond basic hydration.
- Clean Labels
- Opportunity to meet consumer demands for beverages free from artificial ingredients.
Where This Applies
- Health and Wellness
- Industry that can explore the production of collagen-infused beverages to cater to consumer demand for functional and nutritious drinks.
- Beverage
- Industry that can embrace the trend of collagen water and develop innovative and healthy beverage options.
- Nutraceuticals
- Opportunity to incorporate collagen into functional beverages that promote overall health and well-being.
