The new Starbucks Protein Blended Cold Brew beverages have been unveiled by the QSR coffee brand that build on the popularity of high-protein diets in North America amongst health-conscious consumers.
The drinks are made with the brands signature cold brew coffee that has been mixed with plant-based protein ingredients before being blended with ice. The drinks come in two flavor varieties including Almond and Cacao, which contain almond milk and coconut milk, respectively.
The dairy-free Starbucks Protein Blended Cold Brew drinks have a caloric content of 270 calories per serving, which makes them a lower calorie option for consumers looking to curb their intake. The drinks are available now for a limited time only across the US while supplies last.
Image Credit: Starbucks
What's Driving This Trend
- Plant Protein Beverages
- The trend of incorporating plant-based protein ingredients in food and beverages presents an opportunity for businesses to cater to health-conscious consumers who are looking for dairy-free and low-calorie options.
- Blended Coffee Drinks
- The popularity of blended coffee drinks offers businesses the opportunity to create and promote new and unique flavor combinations, such as the Almond and Cacao options offered by Starbucks.
- High-protein Diets
- The trend of high-protein diets presents an opportunity for businesses to target health-conscious consumers by offering protein-rich options in various products.
Who This Affects Most
- Food and Beverage Industry
- Incorporating plant-based protein ingredients in food and beverages can disrupt the traditional food industry and cater to the health and environmental concerns of consumers.
- Coffee Industry
- Creating new and unique blended coffee drinks presents opportunities for the coffee industry to expand their product offerings and cater to the evolving tastes and preferences of consumers.
- Fitness Industry
- Serving high-protein options in products can present opportunities for the fitness industry to promote a healthy and balanced lifestyle, aligning with the values of health-conscious consumers.
