The Starbucks Protein Blended Cold Brew Comes in Two Varieties
Michael Hemsworth — August 15, 2018 — Lifestyle
References: chewboom
The new Starbucks Protein Blended Cold Brew beverages have been unveiled by the QSR coffee brand that build on the popularity of high-protein diets in North America amongst health-conscious consumers.
The drinks are made with the brands signature cold brew coffee that has been mixed with plant-based protein ingredients before being blended with ice. The drinks come in two flavor varieties including Almond and Cacao, which contain almond milk and coconut milk, respectively.
The dairy-free Starbucks Protein Blended Cold Brew drinks have a caloric content of 270 calories per serving, which makes them a lower calorie option for consumers looking to curb their intake. The drinks are available now for a limited time only across the US while supplies last.
Image Credit: Starbucks
The drinks are made with the brands signature cold brew coffee that has been mixed with plant-based protein ingredients before being blended with ice. The drinks come in two flavor varieties including Almond and Cacao, which contain almond milk and coconut milk, respectively.
The dairy-free Starbucks Protein Blended Cold Brew drinks have a caloric content of 270 calories per serving, which makes them a lower calorie option for consumers looking to curb their intake. The drinks are available now for a limited time only across the US while supplies last.
Image Credit: Starbucks
Trend Themes
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Plant Protein Beverages — The trend of incorporating plant-based protein ingredients in food and beverages presents an opportunity for businesses to cater to health-conscious consumers who are looking for dairy-free and low-calorie options.
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Blended Coffee Drinks — The popularity of blended coffee drinks offers businesses the opportunity to create and promote new and unique flavor combinations, such as the Almond and Cacao options offered by Starbucks.
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High-protein Diets — The trend of high-protein diets presents an opportunity for businesses to target health-conscious consumers by offering protein-rich options in various products.
Industry Implications
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Food and Beverage Industry — Incorporating plant-based protein ingredients in food and beverages can disrupt the traditional food industry and cater to the health and environmental concerns of consumers.
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Coffee Industry — Creating new and unique blended coffee drinks presents opportunities for the coffee industry to expand their product offerings and cater to the evolving tastes and preferences of consumers.
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Fitness Industry — Serving high-protein options in products can present opportunities for the fitness industry to promote a healthy and balanced lifestyle, aligning with the values of health-conscious consumers.
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