Lemonade-Like Beauty Supplements

Pink Cloud Beauty Co.'s Collagen Drink Helps Hair, Nails & Skin

Pink Cloud Beauty Co.'s 'Pink Lemonade Beauty Supplement' is touted as a beneficial product for one's hair, nails and skin that has the potential to help consumers "say goodbye to pills, capsules and measuring scoops." While there are now plenty of beauty supplements for consumers to incorporate into their daily routines in these formats, the multipurpose Pink Lemonade Beauty Supplement offers a convenient way to enjoy beneficial vitamins.

The three-in-one product is packaged in the form of a pre-portioned single-use sachet, which contains a mixture of collagen, MSM, biotin, Vitamin C, Vitamin E and selenium. As a result of mixing the contents of the sachet with water and enjoying a pink lemonade-flavored drink, consumers are said to be able to enjoy stronger nails, glowing skin and hair that is lustrous.

Multipurpose Beauty Supplements
There's an opportunity to create more beauty supplements that offer multiple benefits, in a range of portable formats.
Portable Single-use Sachets
With a growing trend towards on-the-go and portion-controlled supplements, developing a single-use sachet format could be disruptive in the market.
Flavored Beverages as Beauty Supplements
Combining beneficial vitamins and supplements in flavored beverages may become a popular alternative to traditional pills and capsules.

Where This Applies

Beauty and Personal Care
As wearable wellness tech and multipurpose beauty products continue to grow, the cosmetics and personal care industry could expand to incorporate more ingestible supplements.
Beverage and Drink
Developing and marketing flavored beverages that promote health and wellness could be an opportunity for growth in the beverage industry.
Nutritional Supplements
As the trend towards personalized nutrition continues, developing innovative nutritional supplements could be a disruptive area within the health and wellness industry.
SCORE
5.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 86%
Freshness 8%

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