Full-Flavor Easter

Savory Easter egg treats lean into rich flavor profiles

Implications - In an effort to divert from the norm, brands are shifting their seasonal offering to include rich and savory Easter egg treats. In contrast to the sweet Easter offerings consumers are used to seeing, these products cater to those that are more likely to indulge with savory foods while creating a sense of urgency with their limited edition status.

Workshop Question - How does your brand differentiate its seasonal offering?
SCORE 5.7
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16,959 Total Clicks
Mar 17 - Apr 19
This Month and Mild
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Featured Examples
Easter-Inspired Mayonnaise - Heinz Introduced a Flavored Condiment That Tastes Like a Creme Egg
SCORE 6.4
This Quarter and Warm 154 Clicks Pub: Apr 9, 19
Easter-Inspired Mayonnaise
Heinz Introduced a Flavored Condiment That Tastes Like a Creme Egg
Those who look forward to enjoying a Creme Egg at Easter can now look forward to enjoying a uniquely flavored condiment created by Heinz and Cadbury. Due to the time at which the [Seriously] Good... [More]
Egg-Shaped Easter Cheeses - The 'Cheaster Egg' by Ford Farms is a Hybrid of Chocolate and Cheese
SCORE 4.2
Average 547 Clicks Pub: Mar 25, 17
Egg-Shaped Easter Cheeses
The 'Cheaster Egg' by Ford Farms is a Hybrid of Chocolate and Cheese
In some traditions, cheese is meant to be served on Easter Sunday, but Ford Farms is introducing a new kind of Easter cheese product—the ‘Cheaster Egg—that makes it acceptable to eat... [More]
Double Cheddar Cheese Puffs - The Seasonal Cheetos Eggs Now Come in a Double Cheddar Flavor
SCORE 5.9
This Quarter and Warm 157 Clicks Pub: Apr 3, 19
Double Cheddar Cheese Puffs
The Seasonal Cheetos Eggs Now Come in a Double Cheddar Flavor
If you tend to prefer savory snacks over sweet, you’ll want to stock up on some of the new Cheetos Eggs Double Cheddar this Easter. While they may not be the most traditional Easter snack,... [More]
Easter Cheddar Cheese Eggs - Sainsbury's Cheester Cheddar Egg Arrives in Time for Easter
SCORE 4.7
This Month and Average 111 Clicks Pub: Apr 18, 19
Easter Cheddar Cheese Eggs
Sainsbury's Cheester Cheddar Egg Arrives in Time for Easter
Easter is right around the corner and British label Sainsbury introduces the new ‘Cheester’ egg in celebration of the occasion. The brand celebrates in a savory manner, delivering... [More]
Spreadable Cheese Easter Eggs - The Butlers Farmhouse Cheeses Blacksticks Blue Egg is Savory
SCORE 5
This Quarter and Warm 113 Clicks Pub: Mar 29, 19
Spreadable Cheese Easter Eggs
The Butlers Farmhouse Cheeses Blacksticks Blue Egg is Savory
The Butlers Farmhouse Cheeses Blacksticks Blue Egg is an unexpectedly savory new seasonal product for consumers that is crafted from premium ingredients to deliver an exceptional level of flavor.... [More]
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