Aromatherapy features are cleverly combined with other products
Trend - Providing consumers with additional value and benefiting from an angle of self-care, brands are launching typically single-purpose products and bolstering them with aromatherapy diffusion functionality as well. As consumers become increasingly interested in reducing the amount of products they own, this hybridized approach to product design is well-aligned with the modern consumer.
Insight - As consumers increasingly prioritize "wellness" rather than physical fitness alone, they're open to a variety of products and services that would qualify under the wellness umbrella. Alternative remedies are one of the more popular wellness trends among consumers, and modernized versions of traditional options have even more appeal since they integrate better into consumers' lifestyles.
Insight - As consumers increasingly prioritize "wellness" rather than physical fitness alone, they're open to a variety of products and services that would qualify under the wellness umbrella. Alternative remedies are one of the more popular wellness trends among consumers, and modernized versions of traditional options have even more appeal since they integrate better into consumers' lifestyles.
Workshop Question - How could you integrate an element of self-care to your existing offering?
