Brands in the meditation space offer new means of achieving quiet
Trend – Rather than guiding consumers through meditation, some brands are putting their focus on creating or finding environments that are suitable for meditative practices. These items include everything from novelty "silent" records to solitary spaces that are incorporated into interior design.
Insight - By curating specific instances of peace and quiet for consumers, these brands approach meditation in its most simple form for wellness-minded consumers. As North American consumers look for ways to balance their personal and professional lives, they have become more preoccupied with achieving "mindfulness," and are willing to experiment with both traditional and non-traditional ways to achieve it.
Insight - By curating specific instances of peace and quiet for consumers, these brands approach meditation in its most simple form for wellness-minded consumers. As North American consumers look for ways to balance their personal and professional lives, they have become more preoccupied with achieving "mindfulness," and are willing to experiment with both traditional and non-traditional ways to achieve it.
Workshop Question - In what ways could your brand better prioritize wellness for its customers or employees?
Trend Themes
1. Sensory Deprivation Spaces - By providing spaces where individuals can escape the noise and distractions of daily life, there is an opportunity to incorporate modern design and technology to create spaces that foster relaxation and mindfulness.
2. Personalized Meditation Experiences - By offering a wide range of personalized and unique meditation experiences, businesses can attract both seasoned meditators and beginners, allowing individuals to explore different techniques and styles of meditation to find what works best for them.
3. Eco-friendly Meditation Spaces - By incorporating sustainable materials and design practices into meditation spaces, there is an opportunity to provide consumers with a unique and peaceful experience in a beautiful and environmentally conscious setting.
Industry Implications
1. Interior Design - Designers can incorporate sensory deprivation spaces into residential and commercial spaces.
2. Travel - Travel companies can offer unique meditation travel experiences, showcasing tranquil and peaceful destinations to help individuals relax and de-stress.
3. Technology - Tech companies can innovate in the meditation space by creating new and immersive experiences using technology like infrared therapy and musical integration.
