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Active Silence

Brands in the meditation space offer new means of achieving quiet

Trend – Rather than guiding consumers through meditation, some brands are putting their focus on creating or finding environments that are suitable for meditative practices. These items include everything from novelty "silent" records to solitary spaces that are incorporated into interior design.

Insight - By curating specific instances of peace and quiet for consumers, these brands approach meditation in its most simple form for wellness-minded consumers. As North American consumers look for ways to balance their personal and professional lives, they have become more preoccupied with achieving "mindfulness," and are willing to experiment with both traditional and non-traditional ways to achieve it.
Workshop Question - In what ways could your brand better prioritize wellness for its customers or employees?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
128,491 Total Clicks
Date Range:
May 17 — Sep 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

Sustainable Bamboo Meditation Temples
Sustainable Bamboo Meditation Temples
The Luum Temple Offers a Tranquil Space for Mindfulness
The Luum Temple has been created as a sustainable building in Tulum, Mexico that is crafted from eco-friendly materials with a meditation-focused intention. The building was designed by CO-LAB... MORE
Meditative Silent Rooms
Meditative Silent Rooms
'The Silent Room' is an All-Pink Noise-Free Pop-Up House in Beirut
The hustle and bustle of metropolitan Beirut has inspired designer Nathalie Harb to erect what she calls, ‘The Silent Room,’ an all-pink pop-up house next to the highway, which gives... MORE
Relaxing Modern Meditation Studios
Relaxing Modern Meditation Studios
The Quiet Company Boasts Drop-In Classes, Workshops, and Events
As wellness is a driving force for the contemporary consumer, modern meditation becomes a necessity for companies that practice mindfulness. The Quiet Place is one such business that harnesses the... MORE
Quiet Location Travel Books
Quiet Location Travel Books
'The Bucket List: Places to Find Peace and Quiet' is Informative
Finding a quiet, tranquil place to visit can be difficult given the vast number of locations around the world that are industrialized, so ‘The Bucket List: Places to Find Peace and Quiet’... MORE
play_circle_filled Immersive Meditation Studios
Immersive Meditation Studios
Toronto-Based Hoame Leveraged Technology to Encourage Deep Relaxation
People don’t often associate technology with meditation, but Hoame—Toronto’s largest meditation studio—is aiming to change that, by balancing modern wellness with age-old... MORE
Silent Meditation Records
Silent Meditation Records
This Vinyl Record Provides Silence for Quiet Contemplation
‘Silent Meditation’ is currently raising funds on Kickstarter as a 12” vinyl record that shares 20 minutes of total silence on each side. With this vinyl record, people will be... MORE

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