Category
Lifestyle
Assisted Choices
Trend cluster
Category
Active
Silence
Brands in the meditation space offer new means of achieving quiet.
3.6
Trend score
Trend
What is the Active Silence trend?
Active Silence: Trend – Rather than guiding consumers through meditation, some brands are putting their focus on creating or finding environments that are suitable for meditative practices. These items include everything from novelty "silent" records to solitary spaces that are incorporated into interior design.
Insight
The consumer insight behind the Active Silence trend
By curating specific instances of peace and quiet for consumers, these brands approach meditation in its most simple form for wellness-minded consumers. As North American consumers look for ways to balance their personal and professional lives, they have become more preoccupied with achieving "mindfulness," and are willing to experiment with both traditional and non-traditional ways to achieve it.
Trend themes
Themes within the Active Silence trend
Three behaviours holding the trend together01
Sensory Deprivation Spaces
By providing spaces where individuals can escape the noise and distractions of daily life, there is an opportunity to incorporate modern design and technology to create spaces that foster relaxation and mindfulness.
02
Personalized Meditation Experiences
By offering a wide range of personalized and unique meditation experiences, businesses can attract both seasoned meditators and beginners, allowing individuals to explore different techniques and styles of meditation to find what works best for them.
03
Eco-Friendly Meditation Spaces
By incorporating sustainable materials and design practices into meditation spaces, there is an opportunity to provide consumers with a unique and peaceful experience in a beautiful and environmentally conscious setting.
Industry implications
What the Active Silence trend means for industry
Where the trend changes the playbookFor
Interior Design
Designers can incorporate sensory deprivation spaces into residential and commercial spaces.
For
Travel
Travel companies can offer unique meditation travel experiences, showcasing tranquil and peaceful destinations to help individuals relax and de-stress.
For
Technology
Tech companies can innovate in the meditation space by creating new and immersive experiences using technology like infrared therapy and musical integration.
Workshop question
In what ways could your brand better prioritize wellness for its customers or employees?
Trend signals
Trend signals for Active Silence
Trend score 3.6 out of 10, from popularity 51%, activity 48%, freshness 9%.
Popularity51%
Activity48%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Active Silence trend
6 featured examples from May 29, 2017 to Sep 13, 2019CategoryEco
Sustainable Bamboo Meditation Temples
The Luum Temple Offers a Tranquil Space for Mindfulness
Architecture firms could capitalize on the demand for sustainable designs and materials
CategoryArt & Design
Meditative Silent Rooms
'The Silent Room' is an All-Pink Noise-Free Pop-Up House in Beirut
Interior design professionals can incorporate the concept of meditative spaces like The Silent Room to create tranquil environments for clients.
CategoryLifestyle
Relaxing Modern Meditation Studios
The Quiet Company Boasts Drop-In Classes, Workshops, and Events
The wellness industry can capitalize on the demand for modern meditation studios and practices by creating spaces and experiences that facilitate relaxation and personal growth.
CategoryWorld
Quiet Location Travel Books
'The Bucket List: Places to Find Peace and Quiet' is Informative
The travel and hospitality industry could expand its wellness offerings to include tranquility travel packages and retreats.
CategoryTH Video
Immersive Meditation Studios
Toronto-Based Hoame Leveraged Technology to Encourage Deep Relaxation
Disruptive innovation opportunity: Incorporating immersive meditation experiences into wellness and spa offerings to attract a new customer base.
CategoryLifestyle
Silent Meditation Records
This Vinyl Record Provides Silence for Quiet Contemplation
Disruptive innovation opportunity: Revolutionizing the wellness industry by introducing new ways to enhance the meditation experience through innovative products and services.
