Brands in the meditation space offer new means of achieving quiet
Trend – Rather than guiding consumers through meditation, some brands are putting their focus on creating or finding environments that are suitable for meditative practices. These items include everything from novelty "silent" records to solitary spaces that are incorporated into interior design.
Insight - By curating specific instances of peace and quiet for consumers, these brands approach meditation in its most simple form for wellness-minded consumers. As North American consumers look for ways to balance their personal and professional lives, they have become more preoccupied with achieving "mindfulness," and are willing to experiment with both traditional and non-traditional ways to achieve it.
Insight - By curating specific instances of peace and quiet for consumers, these brands approach meditation in its most simple form for wellness-minded consumers. As North American consumers look for ways to balance their personal and professional lives, they have become more preoccupied with achieving "mindfulness," and are willing to experiment with both traditional and non-traditional ways to achieve it.
Workshop Question - In what ways could your brand better prioritize wellness for its customers or employees?
