Category
Lifestyle
Assisted Choices
Trend cluster
Category
Highway-Side
Eco
Major cities adopt highway-side, or topping, park spaces to enhance community.
2.3
Trend score
Trend
What is the Highway-Side Eco trend?
Highway-Side Eco: The growing push for expanded green spaces in urban areas has resulted in their growing adaptation into or alongside highways. The accommodation of green spaces in these formats reveals how institutions can repurpose spaces in order to meet the need for creating environmentally safe living environments.
Insight
The consumer insight behind the Highway-Side Eco trend
The rapid growth of city centers around the world offers economic boosts to economies, but can have an impact on the physical and mental well-being of residents. Between traffic, competitive careers, pollution and population density--people in cities around the world are experiencing mental and physical consequences. To counter such effects, the adoption of social and ecological urban design initiatives are crucial to collective health.
Trend themes
Themes within the Highway-Side Eco trend
Three behaviours holding the trend together01
Highway-side Parks
Urban green spaces are repurposed alongside highways to create environmentally safe living environments.
02
Social and Ecological Urban Design
Urban designers adopt social and ecological urban design initiatives to counter the physical and mental consequences of a rapidly growing city.
03
Highway Park Concepts
Designers propose highway parks to add recreational areas in city centers and bring an interlaced history back to life.
Industry implications
What the Highway-Side Eco trend means for industry
Where the trend changes the playbookFor
Architecture and Urban Design
Professionals in architecture and urban design are most likely to benefit from these trends as they creatively design green spaces alongside highways and create a sustainable living environment.
For
Tourism and Hospitality
Tourism and hospitality sectors can acknowledge the importance of accommodating environments that offer visitors a means to take a detour from the daily urban life and engage in recreational activities within a natural atmosphere.
For
Community Development and Real Estate
Community development and real estate sectors can leverage these initiatives as an opportunity to foster a greater sense of community in city spaces and develop housing in proximity to recreational grounds.
Workshop question
How could your brand push for environmental safety?
Trend signals
Trend signals for Highway-Side Eco
Trend score 2.3 out of 10, from popularity 20%, activity 40%, freshness 8%.
Popularity20%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Highway-Side Eco trend
4 featured examples from Jan 12, 2017 to Apr 11, 2019CategoryEco
Extensive Highway Park Concepts
BIG Proposes a Public Park for the Brooklyn-Queens Expressway
The urban planning industry can explore innovative strategies to incorporate highway parks into urban landscapes, creating more attractive and environmentally-friendly cities.
CategoryArt & Design
Highway-Topping Sports Parks
'Sports Park Willem' is Park and Sports Complex That Connects Towns
Developing innovative solutions to transform urban spaces by creating sports parks on top of highways.
CategoryArt & Design
Diverse Cactus Gardens
The Desert City is Cactus-Filled Research Center Outside Madrid
Disruptive innovation opportunities in researching and developing new applications for cacti and other resilient plants.
CategoryArt & Design
Re-Purposed Community Skating Rinks
The Bentway Park is Being Built Under a Toronto Highway
Architects can take advantage of the trend of repurposing infrastructure to design innovative and sustainable community spaces.
