Vitamin products are reinvented in new, unexpected formats
Trend - Supplements have grown in popularity with more companies continue to enter the space. As a result, brands are looking to differentiate themselves with novel supplements in new, inventive formats—ranging from sleep support bites to freeze-dried skincare tables.
Insight - As awareness around preventative healthcare expands, consumers have become increasingly invested and self-directed when it comes to their health and wellness. As this demographic grows, the adventurous consumers of this segment are looking for novel formats and unusual sensory experiences. These consumers are looking beyond traditional health products, and look instead for products that satisfy their need for novelty.
Insight - As awareness around preventative healthcare expands, consumers have become increasingly invested and self-directed when it comes to their health and wellness. As this demographic grows, the adventurous consumers of this segment are looking for novel formats and unusual sensory experiences. These consumers are looking beyond traditional health products, and look instead for products that satisfy their need for novelty.
Workshop Question - Think of a tried-and-true offering in your space. How could you completely reinvent the way that product is packaged?
