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Divergent Supplement

Vitamin products are reinvented in new, unexpected formats

Implications - As consumers become increasingly invested and self-directed when it comes to their wellness, supplements have grown in popularity. Catering to this growing interest in betterment as well as satisfying a craving for novelty, companies in the vitamin space are releasing supplement products in inventive new formats.

Workshop Question - Think of a tried-and-true offering in your space. How could you completely reinvent the way that product is packaged?
SCORE 7.3
Popularity
Activity
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Megatrends
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28,497 Total Clicks
Mar 19 - Apr 19
Just New and Warm
LifestyleHealthLife
Featured Examples
Sleep Support Bites - MyBite's Dietary Supplement for Sleep Features Melatonin & L-Theanine
SCORE 8.7
This Quarter and V. Hot 866 Clicks Pub: Mar 14, 19
Sleep Support Bites
MyBite's Dietary Supplement for Sleep Features Melatonin & L-Theanine
MyBite Sweet Zzzz takes the form of a rich chocolate-encased treat that is actually a dietary supplement for sleep. The evening sleep aid is offered in Dark Caramel and Dark Minty varieties that are... [More]
Sublingual Vitamin Films - Nutrinovate Created an Innovative & Easy Way for People to Take Vitamins
SCORE 7
This Month and Warm 266 Clicks Pub: Apr 5, 19
Sublingual Vitamin Films
Nutrinovate Created an Innovative & Easy Way for People to Take Vitamins
From enriched coffee and chewing gum to oral sprays, there are tons of different ways for people to get their daily dose of vitamins and Nutrinovate sets itself apart by offering a convenient... [More]
Daily Multivitamin Bites - GEM is a Dairy Vitamin for Women Made with Real Food
SCORE 5.7
This Month and Warm 106 Clicks Pub: Mar 28, 19
Daily Multivitamin Bites
GEM is a Dairy Vitamin for Women Made with Real Food
While many daily vitamins for women take the form of pills and gummies, GEM sets itself apart as the “first real-food daily vitamin made for womankind.” The gluten-free, soy-free, corn-... [More]
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