'Focals by North' was founded in 2012 with the dedication of building products that seamlessly interact with day-to-day activities. It has since grown into an impressive team of designers, engineers, researchers, and creators with contributing investors such as Amazon Alexa Fund, Intel Capital, and much more. The team at Focals by North believes in the immersion of technology in our lives and tackle the integration of it through eyewear.
To learn more about the product, Trend Hunter spoke to Munesh Raj, the director of retail development at North to understand what's to be expected at Trend Hunter's Future Festival World Summit in Toronto, where Focals by North will host an immersive Trend Safari for attendees.
Raj explains that the eyewear blends fashion and technology, with the main focus on functionality. It takes a thoughtful approach in terms of what components are added and ensures that every pair fits perfectly using its 'True Fit Sizing Pods' in retail locations. The system captures a 3D model of one's face using an array of cameras to develop custom glasses that are specific to each specification.