One of the hurdles when seeking to reduce meat consumption is finding products and foods that can make the process smoother, which is exactly what's at work with the new Quorn Ultimate Burger. The thick-cut quarter pound burgers are made with beetroot juice in the recipe to make them a vibrant meal variety that is delicious, familiar in form and also focused on health. The burgers come in packs of two and are completely vegan, high in protein, a good source of fiber and also free from soy.
Marketing Director at Quorn Foods Alex Glen spoke about the inspiration for the new Quorn Ultimate Burger saying, "We are now seeing the majority (52%) of the UK reducing their meat intake. With this launch, we believe we can drive penetration of the meat free category, by appealing to meat reducers, vegetarians and vegans alike with an innovative product that truly delivers on key attributes of taste, texture and appearance.”