Fazoli’s Has Launched an Infinite Pasta Pass for Unlimited Dining
Katherine Pendrill — December 25, 2018 — Marketing
References: fazolis & thedailymeal
Following the footsteps of Olive Garden, fast-casual Italian chain Fazoli’s debuted its very own all-you-can-eat pasta pass called the Infinite Pasta Pass. The catch is that those who purchased the pass will only have two months to get their pasta fill.
Fazoli’s Infinite Pasta Pass was available between December 3rd and December 9th to customers in Illinois, Indiana, Kentucky, Missouri, and Ohio. There were only 500 of the passes available and each one went for $50 a pop. For those who were lucky enough to snag one of the unlimited pasta passes, they can enjoy all-you-can-eat pasta and unlimited breadsticks from December 31 through February 24. Best of all, the passes can be used for both take-out and drive-thru meals.
Image Credit: Fazoli’s.
Fazoli’s Infinite Pasta Pass was available between December 3rd and December 9th to customers in Illinois, Indiana, Kentucky, Missouri, and Ohio. There were only 500 of the passes available and each one went for $50 a pop. For those who were lucky enough to snag one of the unlimited pasta passes, they can enjoy all-you-can-eat pasta and unlimited breadsticks from December 31 through February 24. Best of all, the passes can be used for both take-out and drive-thru meals.
Image Credit: Fazoli’s.
Trend Themes
1. All-you-can-eat Dining - The trend of offering unlimited food options for a fixed price presents opportunities for restaurants to attract customers and increase revenue.
2. Limited-time Promotions - The popularity of limited-time promotions like the Infinite Pasta Pass can create a sense of urgency among consumers and drive sales.
3. Delivery and Take-out Services - Providing the option to use unlimited pasta passes for take-out and drive-thru meals taps into the growing demand for convenient dining experiences.
Industry Implications
1. Restaurant Industry - Restaurants can leverage the all-you-can-eat trend to attract customers and increase sales by offering unlimited dining options.
2. Promotions and Marketing Industry - The success of limited-time promotions like the Infinite Pasta Pass highlights the potential for creative marketing strategies to drive customer engagement.
3. Food Delivery Industry - Integrating unlimited pasta passes with delivery and take-out services allows food delivery platforms to tap into the demand for convenient and value-for-money dining experiences.
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