Marks & Spencer recently launched its new vegan food range, Plant Kitchen, to meet the rising demands of consumers who are looking to explore plant-based eating. From Mushroom Stroganoff and Roast Aubergine to the first-to-market vegan sourdough Margherita Pizza, Plant Kitchen offers a range of options that will suit vegans and vegetarians alike. However, the focus on Plant Kitchen is on all consumers, including those who adopt a "flexitarian" diet. As such, plenty of comforting dishes are included in the food product range, such as cauliflower popcorn with buffalo dip and cashew mac 'n' cheese. Plant Kitchen also introduces plenty of meatless mains like the No Beef Burger and the No Pork "Sausoyges."
With Plant Kitchen, Marks & Spencer implemented a labeling system for its own-brand vegan products to help shoppers avoid animal products and clearly identify the options that are plant-based.