Burger King's New Impossible Whopper Puts a Twist on a Classic
Katherine Pendrill — April 2, 2019 — Lifestyle
References: usmagazine & chewboom
Burger King is about to give its most iconic burger a bit of a makeover with the debut of the Impossible Whopper. Though the announcement came on April 1st, it seems to be a real addition to the Burger King menu.
According to Burger King, the chain will begin testing the Impossible Whopper for a limited-time at 59 select Burger King locations in the St. Louis area. The burger itself is a plant-based take on the chain's famous flame-grilled Whopper. Instead of a beef patty, the burger features a plant-based Impossible patty, topped with sliced tomato, lettuce, pickles, mayo, ketchup, and sliced white onions.
To prove just how tasty the new Impossible Whopper is, the brand served it to customers as a regular Whopper. None could believe the Impossible Whopper was meat-free, with one customer exclaiming: "That’s impossible. It tasted just like a Whopper should taste.”
Image Credit: Burger King.
According to Burger King, the chain will begin testing the Impossible Whopper for a limited-time at 59 select Burger King locations in the St. Louis area. The burger itself is a plant-based take on the chain's famous flame-grilled Whopper. Instead of a beef patty, the burger features a plant-based Impossible patty, topped with sliced tomato, lettuce, pickles, mayo, ketchup, and sliced white onions.
To prove just how tasty the new Impossible Whopper is, the brand served it to customers as a regular Whopper. None could believe the Impossible Whopper was meat-free, with one customer exclaiming: "That’s impossible. It tasted just like a Whopper should taste.”
Image Credit: Burger King.
Trend Themes
1. Plant-based Fast Food - Burger King's Impossible Whopper debuting shows potential for more fast food restaurants to offer plant-based options.
2. Alternative Protein Sources - Burger King's use of the plant-based Impossible patty suggests that alternative protein sources are becoming more mainstream.
3. Blended Fast Food Concepts - The testing of the Impossible Whopper represents a trend towards blended fast food concepts that combine vegetarian and non-vegetarian offerings.
Industry Implications
1. Fast Food Industry - The success of the Impossible Whopper could lead all fast food restaurants to add plant-based options to their menus.
2. Alternative Protein Industry - Alternative protein companies like Impossible Foods could see more mainstream success as more fast food chains offer their products.
3. Food Innovation Industry - The Impossible Whopper represents an opportunity for companies involved in food innovation to develop more plant-based meat alternatives for fast food restaurants.
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