



Providing personal interaction, brands exchange goods for social engagement
Implications - As networking and social engagement continues to dominate consumer behaviorism, businesses are turning to methods of online interaction to expand brand recognition in a more personal, and digitally efficient manner. Creating a platform for user involvement, brands are offering discounts and rewards in exchange for interaction on such sites as Twitter and Instagram, speaking to a shift in brand-consumer engagement towards more reciprocal, yet socially integrated methods of day-to-day interaction.
6 Featured, 53 Examples:
245,090 Total Clicks
Date Range:
Aug 13 — Jul 15
Trending:
Warm
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