Category
Business
Assisted Conversion
Trend cluster
Category
Social
Bartering
Providing personal interaction, brands exchange goods for social engagement.
4.8
Trend score
Trend
What is the Social Bartering trend?
Social Bartering: As networking and social engagement continues to dominate consumer behaviorism, businesses are turning to methods of online interaction to expand brand recognition in a more personal, and digitally efficient manner. Creating a platform for user involvement, brands are offering discounts and rewards in exchange for interaction on such sites as Twitter and Instagram, speaking to a shift in brand-consumer engagement towards more reciprocal, yet socially integrated methods of day-to-day interaction.
Trend themes
Themes within the Social Bartering trend
Three behaviours holding the trend together01
Social Bartering
Brands are using social media platforms to offer discounts and rewards in exchange for interaction, leading to a shift in brand-consumer engagement towards more reciprocal, yet socially integrated methods of day-to-day interaction.
02
Gamification of Online Platforms
Online platforms are adding more game-like features and competitions which make the platforms more entertaining, and provides users with rewards, discounts and increased brand awareness.
03
Social Media Rewards Programs
Consumers are now being rewarded with points and discounts on high-end cosmetic and skincare products as they engage with beauty retailers through various social media platforms.
Industry implications
What the Social Bartering trend means for industry
Where the trend changes the playbookFor
Retail
Innovative promotions that use social media to connect with millennials are disrupting how retail presents its wares and engages loyal customers, this trend offers significant opportunities for those who adapt quickly.
For
Gaming
New online platforms and systems are developing that offer game features like competitions and rewards in order to offer a much more entertaining and engaging online experience.
For
Beauty
Social media is being used by beauty providers to engage with customers in a new way, offering discounts and promotions to those that interact most with core products and services, creating brand loyalty.
Trend signals
Trend signals for Social Bartering
Trend score 4.8 out of 10, from popularity 85%, activity 51%, freshness 8%.
Popularity85%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Social Bartering trend
6 featured examples from Aug 5, 2013 to Jul 31, 2015CategoryBusiness
Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
Retail companies adopting new payment mechanics to enhance the customer experience.
CategoryBusiness
Twitter-Powered Shopping Cranes
The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
Opportunities for retailers to explore innovative ways to connect with customers and drive sales through social media-powered experiences and gamification.
CategoryTech
Competition Driven Travel Apps
The Voyando Travel Site Makes Hunting for Deals a Competition
The travel industry can capitalize on the trend of travel deal competitions by offering their own contests and rewards for finding great deals.
CategoryTech
Video Game Swapping Services
Game Gorilla Lets You Trade Games for the Ones You Really Want
Gaming companies can explore video game swapping services to retain customers and increase engagement.
CategoryTech
Social Media Makeup Rewards
The Lancôme Elite Rewards Service Gives Consumers Luxury Discounts
The beauty and skincare industry can leverage social media to reward customer loyalty and build brand image more effectively.
CategoryTech
Photo Rewarding Apps
SnapMyAd is an App That Connects Instagram Users to Big Brands
Advertising companies can leverage photo rewarding apps to access user-generated content for their campaigns while also rewarding users for their contributions.
