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Social Bartering

Providing personal interaction, brands exchange goods for social engagement

Implications - As networking and social engagement continues to dominate consumer behaviorism, businesses are turning to methods of online interaction to expand brand recognition in a more personal, and digitally efficient manner. Creating a platform for user involvement, brands are offering discounts and rewards in exchange for interaction on such sites as Twitter and Instagram, speaking to a shift in brand-consumer engagement towards more reciprocal, yet socially integrated methods of day-to-day interaction.
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
189,461 Total Clicks
Aug 13 - Jul 15
Warm
BusinessRetailSocial Media
Featured Examples
Hashtag Currency Shops - The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
SCORE 6.8
Warm 9,488 Clicks Pub: Feb 5, 14
Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
Fashion Week is coming to NYC over the next two weeks and anyone with an interest in fashion and a Twitter account is going to want to check out the Marc Jacobs pop up shop. The shop is set to... [More]
Twitter-Powered Shopping Cranes - The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
SCORE 5.2
Warm 6,455 Clicks Pub: Jul 31, 15
Twitter-Powered Shopping Cranes
The Topshop Playland Pop-Up Lets Visitors Pay with a Tweet
The Topshop Playland pop-up shop was unveiled at the retailer’s London flagship location this past May. Featuring a Twitter-powered crane, the whimsical display doubled as a vending machine... [More]
Competition Driven Travel Apps - The Voyando Travel Site Makes Hunting for Deals a Competition
SCORE 5.5
Warm 2,139 Clicks Pub: Mar 11, 14
Competition Driven Travel Apps
The Voyando Travel Site Makes Hunting for Deals a Competition
The Voyando travel site is making one of the most stressful parts of travelling a little bit easier (and a whole lot more fun). Hunting for deals is the norm for modern travelers and though it can... [More]
Video Game Swapping Services - Game Gorilla Lets You Trade Games for the Ones You Really Want
SCORE 5.3
Warm 620 Clicks Pub: May 5, 14
Video Game Swapping Services
Game Gorilla Lets You Trade Games for the Ones You Really Want
Game Gorilla is a project that cousins George and Aaron Courtney are hoping to bring to life with support from the Indiegogo community, making it easier than ever for gamers to trade games with one... [More]
Social Media Makeup Rewards - The Lancôme Elite Rewards Service Gives Consumers Luxury Discounts
SCORE 4.4
Average 2,479 Clicks Pub: Aug 15, 14
Social Media Makeup Rewards
The Lancôme Elite Rewards Service Gives Consumers Luxury Discounts
French luxury beauty brand Lancôme Paris has introduced an innovative makeup rewards program that encourages beauty consumers to use their social media accounts to gain discounts. While selling... [More]
Photo Rewarding Apps - SnapMyAd is an App That Connects Instagram Users to Big Brands
SCORE 3.7
Mild 1,830 Clicks Pub: Aug 5, 13
Photo Rewarding Apps
SnapMyAd is an App That Connects Instagram Users to Big Brands
Social media lovers and Instagram users will be delighted by the SnapMyAd app. This clever smartphone app connects instagram users to big brands in a way that benefits both parties. Simply take a... [More]
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