Category
Lifestyle
Assisted Choices
Trend cluster
Category
Psychedelic
Resurgence
Consumers idolize experiential drug use to rebrand substances as beneficial.
4.3
Trend score
Trend
What is the Psychedelic Resurgence trend?
Psychedelic Resurgence: Consumers are focusing on the euphoric experience associated with the drug-addled 70s and rebranding recreational usage as positive, beneficial and spiritual. This is being reflected in a surge of psychedelia-inspired products that call to mind the 'summer of love' and the tight-knit culture associated with getting high. As a stronger emphasis continues to be placed on healthcare, consumers are unabashedly praising drug use as a utopia-esque way to broaden spiritual horizons and relieve the stress associated with modern digital culture.
Trend themes
Themes within the Psychedelic Resurgence trend
Three behaviours holding the trend together01
Psychedelic Resurgence
Consumers are rebranding recreational drug use as positive, beneficial and spiritual, leading to a surge of psychedelia-inspired products.
02
Digital Integration
The use of digital technology to enhance and augment psychedelic experiences, such as digital clothing and solar-powered tents.
03
Bold and Eclectic Fashion
The incorporation of psychedelic patterns and colors into high fashion, including footwear and trench coats.
Industry implications
What the Psychedelic Resurgence trend means for industry
Where the trend changes the playbookFor
Fashion Retail Industry
Incorporating psychedelic patterns and vibrant colors into high fashion, including innovative footwear and trench coats creates a bold and exciting opportunity for the fashion industry.
For
Travel and Tourism Industry
Using psychedelic-inspired, solar-powered tents and incorporating digital integration into camping and glamping experiences, the travel industry can create newfound excitement and comfort for nature lovers.
For
Art and Design Industry
The use of psychedelic patterns and colors in art and design, such as in molecular paintings and digital eyewear lookbooks, opens up new opportunities for artists to experiment with bold and unique forms of creative expression.
Trend signals
Trend signals for Psychedelic Resurgence
Trend score 4.3 out of 10, from popularity 57%, activity 63%, freshness 8%.
Popularity57%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Psychedelic Resurgence trend
7 featured examples from Aug 12, 2013 to Jan 21, 2014CategoryMarketing
Psychedelic Eyewear Lookbooks
Sheriff and Cherry's Pre-Summer 2014 Color Bomb is Trippy
Bold and vibrant campaigns can attract a younger demographic and increase brand awareness.
CategoryFashion
Psychedelic Trench Coats
These Striking Coats by Nukeme and Ucnv Offers a Dizzying Glitch Pattern
The fashion industry can adapt by incorporating unique patterns and personalized options into their clothing lines, opening themselves up to new markets.
CategoryFashion
Femininely Psychedelic Footwear
The Mary Katrantzou x Gianvito Rossi Collection is Very Bold
The fashion industry can explore the use of bold colors, vibrant patterns, and streamlined designs in footwear to create unique and visually striking collections.
CategorySpecial
Stylish Solar-Powered Tents
These Solar Powered Tents from 'Bang Bang Tents' are Eye-Catching
The camping and outdoor recreation industry can capitalize on the trend of eco-friendly and technology-enhanced equipment with solar-powered tents.
CategoryFashion
Psychedelic Undergarment Campaigns
The Undz Brand Branches Out to a Female Demographic
The fashion retail industry can benefit from incorporating unconventional marketing techniques to attract and engage customers.
CategoryPop Culture
Psychedelic Sailor Rap Videos
Azealia Banks' 'ATM Jam' is Full of Morphing Colors and Style
Fashion brands can explore innovative techniques and materials to create digitally-altered clothing that revolutionizes personal style.
CategoryPop Culture
Psychedelic Molecular Paintings
Kelsey Brookes LSD Art Depicts the Feeling of Taking the Drug
Disruptive innovation opportunity: Fostering collaboration between artists and scientists to push creative boundaries and develop new artistic techniques.
