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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,202 more

Psychedelic Resurgence

Consumers idolize experiential drug use to rebrand substances as beneficial

Implications - Consumers are focusing on the euphoric experience associated with the drug-addled 70s and rebranding recreational usage as positive, beneficial and spiritual. This is being reflected in a surge of psychedelia-inspired products that call to mind the 'summer of love' and the tight-knit culture associated with getting high. As a stronger emphasis continues to be placed on healthcare, consumers are unabashedly praising drug use as a utopia-esque way to broaden spiritual horizons and relieve the stress associated with modern digital culture.
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
1,008,495 Total Clicks
Date Range:
Aug 13 — May 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Psychedelic Eyewear Lookbooks
Psychedelic Eyewear Lookbooks
Sheriff and Cherry's Pre-Summer 2014 Color Bomb is Trippy
‘Color Bomb’ is the aptly-named title for Sheriff and Cherry’s Pre-Summer 2014 campaign. In the images shot by Justin Ridler and Mark Vassallo, Fernada sports a vibrant pink wig, a... MORE
Psychedelic Trench Coats
Psychedelic Trench Coats
These Striking Coats by Nukeme and Ucnv Offers a Dizzying Glitch Pattern
While getting a glitch on your television screen or computer is often a headache and visually perplexing, this unique coat concept by Japanese designers Nukeme and Ucnv is taking that hypnotic... MORE
Femininely Psychedelic Footwear
Femininely Psychedelic Footwear
The Mary Katrantzou x Gianvito Rossi Collection is Very Bold
The designs that make up the Mary Katrantzou x Gianvito Rossi footwear collection are psychedelic. Even if the designers weren’t inspired by the effects of hallucinatory drugs or the hippie era,... MORE
Stylish Solar-Powered Tents
Stylish Solar-Powered Tents
These Solar Powered Tents from 'Bang Bang Tents' are Eye-Catching
These solar-powered tents are like nothing you’ve seen before. Not only are they cute and colorful, but they are also fun and functional. The tents come with a solar charger that lets your... MORE
Psychedelic Undergarment Campaigns
Psychedelic Undergarment Campaigns
The Undz Brand Branches Out to a Female Demographic
The Canadian underwear brand Undz, already known for its unusual marketing techniques, just lunched a women’s underwear collection this fall. The brand made a simple colored photo shoot by... MORE
play_circle_filled Psychedelic Molecular Paintings
Psychedelic Molecular Paintings
Kelsey Brookes LSD Art Depicts the Feeling of Taking the Drug
The bio-technology trained Kelsey Brookes has created some amazing LSD art that depicts the molecular structure of the infamous party drug. The incredibly intricate paintings are said to induce the... MORE
Psychedelic Sailor Rap Videos
Psychedelic Sailor Rap Videos
Azealia Banks' 'ATM Jam' is Full of Morphing Colors and Style
Azealia Banks’ new album, ‘Broke With Expensive Taste’ is not set to come out until January 2014, but her video for ‘ATM Jam’ has just been released, which should be... MORE

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