Brands push past reality to display negativity openly
Implications - The success of social media is wholly based on unification. Craving to be acknowledged, consumers are becoming more open about, and bonding over the emotional struggles -- the human condition -- that everyone can sympathize with.
Trend Themes
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Open Display of Negativity — Brands are embracing melancholy and openly displaying negativity to bond with consumers over emotional struggles.
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Hidden Messages — Campaigns and ads are incorporating hidden messages to attract attention and raise awareness about issues.
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Realistic Depiction of Life — Depressing portrayals of Disney princesses and unhappy shoppers highlight that life does not always have a fairytale ending and that traditional gender roles can be oppressive.
Industry Implications
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Marketing and Advertising — Brands are pushing past the conventional and embracing unique approaches to connect with consumers.
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Photography — Photographers are exploring different themes and pushing the boundaries of traditional portraiture.
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Entertainment — The success of campaigns and spoofs based on popular entertainment highlights a desire for more realistic and complex narratives.
6 Featured, 52 Examples:
1,674,256 Total Clicks
Date Range:
Jun 13 — May 14
Trending:
Hot
Consumer Insight Topics:
