Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pet
Super-Fandom
Pet ownership transitions from boastful to obsessive fandom.
5.1
Trend score
Trend
What is the Pet Super-Fandom trend?
Pet Super-Fandom: Pet ownership is increasing on a global scale thanks to increased populations and a push into urban centers. The culture surrounding it, while notoriously passionate, is transitioning towards sheer fandom. As consumers spend more time in the digital space and Internet culture leaks into the real world, the fervent passion for pets becomes a status symbol that boasts pop culture prowess.
Trend themes
Themes within the Pet Super-Fandom trend
Three behaviours holding the trend together01
Pet Fandom Leaks into Consumerism
As consumers spend more time in the digital space and Internet culture leaks into the real world, the fervent passion for pets becomes a status symbol that boasts pop culture prowess.
02
Pets in the Viral World for Adoption
Social media virality has been used to promote pet adoption as the perfect match between a pet and a person, with humorous and spot-on manipulations of muttboming.
03
DIY from Pet Products
Pet supplies brands are promoting recycling by educating customers on creative ways to repurpose their product packaging, which include using empty dog food bags to make cat couches and tote bags.
Industry implications
What the Pet Super-Fandom trend means for industry
Where the trend changes the playbookFor
Consumer Goods
Brands can identify opportunities to merge pet products and practices with disruptive consumer goods, such as the DIY fashion industry.
For
Marketing and Advertising
Companies producing advertising campaigns with pet or pet-themed content through social networks can provide adoption and rescue missions to animal lovers.
For
Social Networking
Through the internet, pet influencers and viral content can be used for pet adoption and for the promotion of pet products, creating different social media channels focused on pet content.
Trend signals
Trend signals for Pet Super-Fandom
Trend score 5.1 out of 10, from popularity 74%, activity 72%, freshness 8%.
Popularity74%
Activity72%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Pet Super-Fandom trend
6 featured examples from Nov 27, 2013 to May 6, 2014CategoryLifestyle
Pet Makeout Photography
Chris Sembrot Snaps Owners Getting Some Sloppy Dog Kisses
Innovative pet care companies can leverage the trend of pet-human bonding to provide unique experiences and services that enhance the emotional connection between owners and their…
CategoryLifestyle
Puppy-Injected Selfies
This Dallas Pets Alive! Campaign Has Dogs Interrupt Selfies on Instagram
The animal rescue industry can seize the disruptive innovation opportunity presented by Dallas Pets Alive's muttbombing campaign to find new and creative ways to promote pet adopt…
CategoryArt & Design
Ginormous Feline Furniture
The Belgium Design Studio 'Unfold' Unfolds the Giant Cat Couch
Incorporating animal-inspired designs into home furniture to create a new market for pet owners.
CategoryArt & Design
DIY Dog Food Purses
The BarkPost Shows You How to Turn Dog Food Bags into a DIY Tote
Disruptive innovation opportunity: Introduce sustainable and unique materials into the fashion accessory industry, such as repurposed dog food bags.
CategoryPop Culture
Foxy Feline Adoption Videos
Cosmopolitan Promotes Pet Adoption with a 'Cats + Abs' Music video
The pet adoption industry can leverage viral video content to promote the adoption of animals and raise awareness for their cause.
CategoryLifestyle
Cat-Shaped Heating Pads
Warm Up Your Muscles this Winter with the Cat Heat Pack
The home goods industry can explore creating customizable heating pads to meet the growing demand for personalized comfort.
