Lancôme has teamed up with designer Olympia Le Tan to release a limited edition kit, which includes some of Lancome's best selling enamel and lipsticks.
The cosmetic brand decided upon this collaboration to celebrate the first anniversary of its 'Rouge in Love' collection. In true Olympia Le Tan fashion, the cosmetics come in an adorable hand-embroidered clutch, which is made to look like a book. The front of the clutch has the collection's name emblazoned on the front and is surrounded by various red and pink colored lips, which the designer adores to draw. The kit is finished off with a silver clasp while the sides are made in a metallic silver color to mimic the appearance of a novel.
Designer Olympia Le Tan and Lancôme create the perfect kit, which effortlessly combines fashion and cosmetics into one.
Key Themes Behind This Trend
- Fashion-cosmetics Collaboration
- The trend of cosmetics brands teaming up with high-end designers to offer limited edition kits is growing, presenting opportunities to create unique, branded products.
- Handmade Packaging
- The trend of creating artisanal, handcrafted packaging for cosmetics products can add a unique touch and differentiate products from competitors.
- Novelty Clutches
- The trend of creating book-shaped clutches for cosmetics products offers opportunities for creative packaging and unique product design.
Where This Applies
- Cosmetics
- Cosmetics companies can collaborate with designers and artisans to create unique packaging and designs that differentiate their products from competitors.
- Fashion
- High-end fashion designers can expand their product lines by teaming up with cosmetics brands to offer limited edition kits and accessories.
- Handmade Crafts
- Handcrafted and artisanal packaging for cosmetics products presents opportunities for handmade crafts businesses to offer their skills and services to cosmetics manufacturers.
