Trend cluster
Category

Personalized
Planning

Seeking poignant scheduling methods, consumers turn to DIY approaches.

DIY Flower-Infused CalendarsOversized Date-Keeping DecalsDIY Antiquated Date KeepersCrystalline Paper Advent Calendars3D Advent Calendars

Trend

What is the Personalized Planning trend?

Personalized Planning: As demands from work and home continue to bombard consumers, maintaining efficient sources of organization among the plethora of duties and tasks can be overwhelming. Seeking more influential organizational tactics, consumers are turning to DIY approaches to give calendars and daily planners a more personal, and aesthetically pleasing appeal. Handcrafted scheduling systems illustrate a desire for more tailored methods of day-to-day management.

Trend themes

Themes within the Personalized Planning trend

Three behaviours holding the trend together
01

DIY Organization

Consumers are seeking personalized, aesthetically pleasing and handcrafted materials to maintain day-to-day management through DIY approaches.

02

Oversized Calendars and Decals

Consumers are seeking more 'in-your-face' organizational tactics through utilizing oversized calendars and decals.

03

3D and Antiquated Advent Calendars

Consumers are looking to add personal touches to traditional and digital advent calendars by using unique materials and designs.

Industry implications

What the Personalized Planning trend means for industry

Where the trend changes the playbook
For

Arts and Crafts

This industry can capitalize on the trend of DIY organization by creating products and projects to help consumers personalize and handcraft their organization tools.

For

Home Decor

This industry can benefit from the trend of oversized calendars and decals, creating aesthetically pleasing and functional products for the home.

For

Printable Products

As seen in the typewriter calendar and the 3D advent calendars, printable products provide a unique way to create advent calendars and organization tools and could see a rise in demand.

Trend signals

Trend signals for Personalized Planning

Trend score 2.3 out of 10, from popularity 16%, activity 45%, freshness 8%.

Popularity16%
Activity45%
Freshness8%
Audience
30%Men
70%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X (not a primary audience)
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Personalized Planning trend

6 featured examples from Jan 26, 2013 to Jan 21, 2014