The Barrie Knitwear Fall 2014 ad campaign shows that sweaters may be loose and bulky, but that doesn't mean they have to lack in the glamor department. Dressed up with bright red lipstick and a chic side part, which is befitting of the face of Lancome, such pieces can easily be deemed as stylish and sophisticated as pencil skirts and billowy blouses.
Starring actress Lily Collins, the Barrie Knitwear Fall 2014 ad campaign was photographed by German creative Karl Lagerfeld. It so happens that the company was recently acquired by Chanel making it only appropriate that the famed designer shot its latest campaign. According to WWD, the first Barrie store will open on June 15th in Paris.
What Makes This Trend Stand Out
- Glamorous Sweater Fashion
- Opportunity for luxury fashion brands to incorporate sweaters into their collections in a glamorous and sophisticated way.
- Celebrity-endorsed Fashion Campaigns
- Opportunity for fashion brands to collaborate with popular celebrities to attract attention and elevate their brand image.
- Photography Collaboration
- Opportunity for photographers to collaborate with fashion brands to create visually stunning and impactful ad campaigns.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can embrace the trend of glamorous sweaters to attract customers and increase sales.
- Cosmetics
- Cosmetic brands can collaborate with fashion campaigns to showcase their products and create a cohesive look.
- Photography
- Photography industry experts can explore partnerships with fashion brands for creative and visually striking ad campaigns.
