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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,236 more

Celebrated Scarcity

As resource depletion instills anxiety, basic elements become status symbols

Implications - As the divide between rich and poor on a global scale grows wider, the commodification of basic resources like water is leading to basic products attaining a luxury status. Consumer concern regarding resource scarcity is augmenting the market into a realm where basic needs as purchasable goods is not only accepted, but celebrated.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
559,006 Total Clicks
Date Range:
Oct 13 — Sep 14
Trending:
Warm

Featured Examples

Minimalist Water Branding
Minimalist Water Branding
Ait Putih is a Fictional Brand by Wiko Williams
Air Putih is a fictional water branding project by Wiko Williams from Indonesia. According to the artist, his goal is to “want to make people love fresh water so much, and never pay for a soft... MORE
Droplet-Shaped Water Displays
Droplet-Shaped Water Displays
This Evian Water Display Uses Its Product as Inspiration
Evian Water is one of the big names in luxury natural bottled water. Considering its standing, this water droplet point of sale display is right in their wheelhouse. Evian is known as a luxury... MORE
Undressed Beverage Branding
Undressed Beverage Branding
Naked Water Packaging Has Been Kept Bare of Labels and Images
‘Naked. Water’ packaging looks like an elegant glass bottle, doesn’t it? Actually, PET was used quite attentively to exhibit the visual impression of beautifully sculpted glass.... MORE
Motif Medley Marketing
Motif Medley Marketing
Kirin Natural Mineral Water Packaging Refreshes for an Assorted Identity
It’s really interesting to see Kirin Natural Mineral Water packaging, for it appears to go against a guideline to which the majority of branding strategies strive to conform. What you see in... MORE
Fashionable Water Packaging
Fashionable Water Packaging
Ardor Branding is Inspired by Recent Floral Fashions
This Ardor branding design by Johnny Haik is inspired by recent floral fashion developments. One of the most significant details about the packaging concept, however, is not necessarily the floral... MORE
Floral Champagne Bottles
Floral Champagne Bottles
Mount Franklin Now Serves Water in an Elegant Champagne Bottle Packaging
Design firm Creative Platform recently collaborated with Coca-Cola Amatil to create a luxurious water container design inspired by a classic champagne bottle. The packaging was created for Mount... MORE

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Related Examples

Stacked Tea Branding
Stacked Tea Branding
Silva Vitea Comes in a Shelf-Like Package
Eclectically Colored Soap Branding
Eclectically Colored Soap Branding
Enjabonarte is Set with Bright Hues to Stand Out
Ranch-Inspired Beer Branding
Ranch-Inspired Beer Branding
Posen Beer by Diana Goldberg Takes Cues from One Person's Heritage
Microscopic Sugar Packaging
Microscopic Sugar Packaging
The SUCRA Design by Mercedes Arce is Based on the Refined Sugar
Nature-Driven Cider Branding
Nature-Driven Cider Branding
Miloslaw Cider is Made from All Natural Products
Mosque-Shaped Tea Branding
Mosque-Shaped Tea Branding
The Ritual Moroccan Tea is Spiritual
Font Themed Wine Branding
Font Themed Wine Branding
The Helvetica Typeface Served as Brand Inspiration and Wine Design
Sailor Tattoo Beer Branding
Sailor Tattoo Beer Branding
Brasserie Artisanale Du Château's New Look is Hipster and Vintage
Simple Shape Snack Branding
Simple Shape Snack Branding
The EasyFood Packaging Concept by Adrienn Nagy is Fun and Graphic
Bug-Inspired Packaging
Bug-Inspired Packaging
Doodlebug by Ivan Caro Uses Insects for Packaging Design
Family Focused Packaging
Family Focused Packaging
Familia Pinto Highlights Family Values with its Latest Branding
Street Food Paint Branding
Street Food Paint Branding
Callie Logan Uses Nutrients for Krylon Spray Paint Packaging
Art Deco Beauty Branding
Art Deco Beauty Branding
The Color Collection by Benefit Has Subtle Elements of the 1920s
Literary Jam Branding
Literary Jam Branding
Gastromasterskaya's Jam Jar Packaging Was Inspired by Popular Books
Interactive Phone Branding
Interactive Phone Branding
This Design for Non Toxic Revolution Helps Those in Need
Playful Speech Bubble Packaging
Playful Speech Bubble Packaging
The Noshi Ice Cream Branding is Comical
Shameless Donut Packaging
Shameless Donut Packaging
Numnut Donuts by Hannah Lynch Celebrates Indulgence
Industrial Beauty Product Packaging
Industrial Beauty Product Packaging
Body Butter is Updated with a Manly Look by Jenelle Bremault
Waterproof Watter Bottle MP3s
Waterproof Watter Bottle MP3s
Sony Packages Its New Waterproof MP3 Players in Water Bottles
Cup-Capped Containers
Cup-Capped Containers
Elixir Vitamin Water Packaging Invites Immediate Consumption
Radiant Recycled Bottles
Radiant Recycled Bottles
The Stillness Light is Made Up of a Pendant Used Plastic Container
Built-In Water Bottle Humidifiers
Built-In Water Bottle Humidifiers
This Humidifier is Easy to Use and Will Keep Winter Woes Away
Unscrewable Portable Bottles
Unscrewable Portable Bottles
A PET of Tea Repurposes a Plastic Pop Bottle as a Thermos
Magazine-Like Pet Food Packaging
Magazine-Like Pet Food Packaging
Petit's Dog Food Bags Are Made to Look Like Magazine Covers
Poultry-Headed Packaging
Poultry-Headed Packaging
Chicken Kitchen Branding Lets the Illustration Dictate the Carton's Shape
Spreadable Preserves Packaging
Spreadable Preserves Packaging
The Jam Brush Tube Streamlines the Task of Dressing Your Toast
Food Scrap Receptacles
Food Scrap Receptacles
The Animal Friendly Trash Can Separates Edible Waste to Feed Urban Strays
Bar Brawl Branding
Bar Brawl Branding
Beat Beer Packaging Becomes a Weapon for Impromptu Pub Fights
Hand-Scribbled Branding
Hand-Scribbled Branding
Solee Sunscreen Packaging Has a Casual Image that Appeals to the Young
Texty Mouthful Marketing
Texty Mouthful Marketing
Gulp Milkshakes Packaging Expresses Itself in Bold and Agitated Letters
Peacock-Inspired Prophylactics
Peacock-Inspired Prophylactics
The 'Peacoque' Condom Package Design Fans Out Like a Feathery Tail
Sculptural Dairy Containers
Sculptural Dairy Containers
This Concept for Kefir Packaging Strives to Be an Elegant Pitcher
Brewing Water Bottles
Brewing Water Bottles
The O'Cha Tea Capsule Lets You Conveniently Create On-the-Go Infusions
Scrunchable Water Bottles
Scrunchable Water Bottles
The Bubi Bottle is Designed to Survive Any Drop and Be Easily Packed
Fruit-Infused Ice Makers
Fruit-Infused Ice Makers
AdNArt’s Ice Balls Maker is a Great Addition to Your Summer Drinks
Instant Vitamin Water
Instant Vitamin Water
PXD UX Lab Designs a Water Bottle That Secretes Multivatimins
Hydration-Helping Carafes
Hydration-Helping Carafes
Drinkitnow Encourages You to Get Your Full Daily Intake of Water
Poetic Drinking Vessels
Poetic Drinking Vessels
The Charity:Water Carafe Provokes Contemplation of the Valuable Resource
play_circle_filled Renewable Resource Water Bottles
Renewable Resource Water Bottles
The Nava by Kor Uses a Sustainable Filter for Great Tasting H2O
Convenient Avian Bottle Caps
Convenient Avian Bottle Caps
The Bird Bottle Clip Makes it Easy to Bring Your Beverage on the Fly
play_circle_filled Informative Plastic Stat Videos
Informative Plastic Stat Videos
This Video Educates the Public on the Hidden Damages of Bottles
Plastic Bottle Aplifiers
Plastic Bottle Aplifiers
The Green's Voice Speaker Reuses Refuse Material for an Eco Audio Device
Slim Silhouette Flasks
Slim Silhouette Flasks
H2 Water Bottle Packaging Embodies a Graceful Figure for Efficient Shipping
Bagged Beverage Packaging
Bagged Beverage Packaging
82go Purely Portable Water is Eco-Friendly and Easy to Drink
Tap Water Packaging
Tap Water Packaging
Faucet Face Urges the Reuse of Bottles to Save the Earth and Aid the Thirsty
Glass H2O Containers
Glass H2O Containers
These Facet Face Water Bottles Urge People to Return to the Tap
Philanthropic Eco Canteens
Philanthropic Eco Canteens
The Dopper Water Bottle Helps You, Others and the Earth
Lopsided Lid Bottles
Lopsided Lid Bottles
The Easy Drink Concept Makes Refilling Your Canteen More Convenient
Dignified Diamond Branding
Dignified Diamond Branding
Evian Lady Packaging Appeals to the Elegant Woman
Urban Grid Branding
Urban Grid Branding
City Water Packaging Maps Out Metropolitan Paris