Category
Lifestyle
Assisted Choices
Trend cluster
Category
Celebrated
Scarcity
As resource depletion instills anxiety, basic elements become status symbols.
4.6
Trend score
Trend
What is the Celebrated Scarcity trend?
Celebrated Scarcity: As the divide between rich and poor on a global scale grows wider, the commodification of basic resources like water is leading to basic products attaining a luxury status. Consumer concern regarding resource scarcity is augmenting the market into a realm where basic needs as purchasable goods is not only accepted, but celebrated.
Trend themes
Themes within the Celebrated Scarcity trend
Three behaviours holding the trend together01
Celebrated Scarcity
Basic needs as purchasable goods is not only accepted, but celebrated.
02
Luxurious Packaging
Infuse luxury into everyday products like bottled water.
03
Minimalism
Simple, clean designs and packaging stand out in a sea of flashy branding.
Industry implications
What the Celebrated Scarcity trend means for industry
Where the trend changes the playbookFor
Beverage Industry
Packaging and branding innovations in the beverage industry can drive consumer interest and broaden market reach.
For
Fashion Industry
Branding opportunities in the fashion industry to integrate everyday products and accessories, and create new markets for existing products.
For
Sustainability Industry
Pushing for more innovative and sustainable ways of production can help alleviate resource scarcity and globally recognized concerns.
Trend signals
Trend signals for Celebrated Scarcity
Trend score 4.6 out of 10, from popularity 63%, activity 67%, freshness 8%.
Popularity63%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Celebrated Scarcity trend
6 featured examples from Oct 2, 2013 to Sep 15, 2014CategoryMarketing
Minimalist Water Branding
Ait Putih is a Fictional Brand by Wiko Williams
Beverage companies could explore minimalist branding and eco-friendly packaging to target health-conscious and environment-focused consumers.
CategoryLifestyle
Droplet-Shaped Water Displays
This Evian Water Display Uses Its Product as Inspiration
Creating visually appealing water displays can be an opportunity for luxury bottled water brands to differentiate themselves from competitors and attract premium consumers.
CategoryMarketing
Undressed Beverage Branding
Naked Water Packaging Has Been Kept Bare of Labels and Images
The beverage industry can experiment with PET sculpting and minimalist branding as ways to differentiate their products and create a sense of luxury.
CategoryMarketing
Motif Medley Marketing
Kirin Natural Mineral Water Packaging Refreshes for an Assorted Identity
The beverage packaging industry can adopt personalized packaging strategies like Kirin Natural Mineral Water to add value and appeal to consumers.
CategoryMarketing
Fashionable Water Packaging
Ardor Branding is Inspired by Recent Floral Fashions
Incorporating floral fashion-inspired packaging in the beverage industry can lead to disruptive innovation in the way drinks are marketed and consumed.
CategoryLifestyle
Floral Champagne Bottles
Mount Franklin Now Serves Water in an Elegant Champagne Bottle Packaging
Innovating beverage packaging by incorporating luxurious designs and elements into everyday drinks can help brands stand out in a crowded market and attract consumers seeking uniq…
