This Ardor branding design by Johnny Haik is inspired by recent floral fashion developments. One of the most significant details about the packaging concept, however, is not necessarily the floral accents, but the fact that this is for a water bottle.
Normally, scenes of rushing water cascading down a glacier or anything nature-related is used to promote the freshness of bottled water. With Ardor, Haik decided to take a completely different route and go with the freshness associated with flowers as well as fashion. Clearly this branding is aimed at more of a female demographic, which is a very large portion of the people that drink bottled water.
While fashion for some designers sticks to the runways, Haik sees an entirely new reason to turn to clothes magazines with this branding for Ardor.