French skincare and makeup brand Lancome Paris has created a blogger-inspired digital gallery exhibit showcasing the Lancome rose emblem for Loreal’s Luminato Festival in Toronto, Canada.
To pay homage to the growing blogger industry as an influencing force in beauty, fashion and lifestyle, Lancome asked bloggers to take the Lancome rose and use it as a prop in a photograph. Fashion and beauty bloggers alike relied on their own sense of style, trends and inspirations to come up with a photograph that showcases the Lancome rose, and also their individual blog style. The ‘20 Bloggers for a Rose: The Lancome Virtual Gallery’ will feature the 20 winning photographs that can only be looked at using a Lancome Canada smartphone app. A great way to fuse the up-and-coming blogger world with the makeup indusry, Lancome’s 20 Bloggers for a Rose: The Lancome Virtual Gallery is digitally cutting-edge.
My favorite entry was the surreal ‘Dreamcreate’ photograph that shows a model posing with an oversized rose in the place of her head.
What Makes This Trend Stand Out
- Blogger-inspired Digital Galleries
- Creating virtual galleries inspired by bloggers offers a disruptive opportunity to connect with influencer-driven audiences.
- Fusing Bloggers and the Makeup Industry
- Lancome's virtual gallery that showcases bloggers' photographs using their rose emblem presents a disruptive innovation opportunity to bridge the gap between bloggers and the makeup industry.
- Digitally Cutting-edge Exhibits
- Virtual galleries accessed through smartphone apps, like Lancome's 20 Bloggers for a Rose: The Lancome Virtual Gallery, present a disruptive innovation opportunity for brands to engage tech-savvy audiences.
Sectors Adopting This
- Beauty
- The beauty industry can leverage virtual galleries inspired by bloggers to create more interactive and engaging experiences for their target audience.
- Fashion
- Fashion brands can collaborate with bloggers and create virtual galleries to showcase their latest collections in a more immersive and innovative way.
- Technology
- The technology industry can explore opportunities to develop smartphone apps and digital platforms that facilitate virtual gallery experiences for various industries, like Lancome's smartphone app for the virtual gallery.
