Parisian design studio Nem Architectes renovates a villa located in Grasse France -- it is dubbed the Domaine de la Rose and the new look is defined by a bright pink structure. The project is done for the beauty company Lancôme with dynamic spaces for lounging and meeting. It is also a great destination for events, hosting exhibitions of perfume-making workshops.
The Domaine de la Rose is meant to be a space where visitors can come visit and learn more about the Lancôme brand. Nem Architects explains the design process and goal to Dezeen, stating "The purpose of this design is to create a functional, practical, and sustainable building that can be both beautiful, contemporary and exemplary while showcasing the brand's luxurious and exceptional heritage and artistry."
Image Credit: Laziz Hamani, Passage Citron
What's Driving This Trend
- Functional Design
- The renovation project focuses on creating a functional and practical building that can showcase the brand's heritage.
- Dynamic Spaces
- The new look of the villa includes dynamic spaces for lounging and meeting, providing a flexible and engaging environment.
- Brand Experience
- The Domaine de la Rose aims to offer visitors a unique brand experience, allowing them to learn more about Lancôme and its artistry.
Who This Affects Most
- Beauty and Cosmetics
- The renovated villa serves as a destination for events and exhibitions related to the beauty industry.
- Hospitality and Events
- The Domaine de la Rose provides a picturesque venue for hosting events and workshops.
- Architecture and Design
- Nem Architects showcases their design expertise and innovation through the renovation of the villa.
