Tender Lotto by Seth Kinmont Encourages People to Buy a Small Piece of It

 - May 15, 2013
References: tender-lotto & coolhunting
Tender Lotto is an interactive art installation that plays with the concept of chance and value. Although it might look rather ordinary, save for the fact that the shipping container set is place in the middle of a public space, there is nothing ordinary about it. Passersby are invited to participate in the Tender Lotto by purchasing currency invented specifically for the project.

Created by artist Seth Kinmont, Tender Lotto is essentially up for grabs. By buying into it, a person has a chance of winning the installation. Starting at $1 that has one in a million chances of winning, participants may be able to walk away with it. If they don't win, they still have a small piece of it.

Tender Lotto is part of the New Museum's 2013 Ideas City Festival in New York.