Trend cluster
Category

Visual
Comfort

Puffed foam and bubbles enter the design world to please all senses.

Cloud-Cushioned CouchesCandy Cloud CouchesCloud-Resembling SofasPlump Foam ChairsTufted Cloud Seating

Trend

What is the Visual Comfort trend?

Visual Comfort: Diverging from the previously popular minimalism style, puffed, bubbled, often foam-made designs are making their way into interior decor. This signifies a shift in priorities for design-conscious consumers who would rather communicate comfort and warmth than the cold, minimalist prestige associated with more angular design.

Trend themes

Themes within the Visual Comfort trend

Three behaviours holding the trend together
01

Soft and Puffy Design

The rise of soft and puffy designs in interior decor shows a shift in consumer priorities towards comfort and warmth.

02

Organic Forms

Organic forms in furniture design are being highlighted as a way to bring natural inspiration and unconventional concepts to life.

03

Plush Textures

Plush textures are becoming increasingly popular in furniture design, creating furniture that serves as a place of rest and relaxation for users.

Industry implications

What the Visual Comfort trend means for industry

Where the trend changes the playbook
For

Furniture

Furniture professionals can incorporate organic forms, plush textures, and soft and puffy design into their pieces to appeal to consumer demand for comfort and warmth.

For

Interior Design

Interior designers can use trends like organic forms and plush textures to create a comfortable and welcoming environment for their clients.

For

Consumer Goods

Companies producing consumer goods can use the trend of soft and puffy design to create cozy products that prioritize consumer comfort.

Trend signals

Trend signals for Visual Comfort

Trend score 2.7 out of 10, from popularity 34%, activity 40%, freshness 8%.

Popularity34%
Activity40%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America

Evidence

Examples of the Visual Comfort trend

6 featured examples from May 3, 2013 to Apr 15, 2014
Cloud-Cushioned Couches
CategoryArt & Design

Cloud-Cushioned Couches

A Rest on the Kulle Daybed is Like Sleeping Up High in the Sky

Furniture manufacturers can capitalize on the trend of cloud-inspired, compressed space, and multipurpose furniture to create visually appealing and practical pieces for urban liv…

Candy Cloud Couches
CategoryArt & Design

Candy Cloud Couches

The Marshmallows Sofa is a Puffy Sweet Concoction of Comfort

Furniture companies can innovate by incorporating reconfigurable designs and high-quality materials to create luxurious and comfortable couches.

Cloud-Resembling Sofas
CategoryArt & Design

Cloud-Resembling Sofas

Constance Guisset Invents the Nubilo Sofa

Furniture designers can take advantage of cloud-inspired designs like the Nubilo Sofa to create unique and innovative furniture pieces.

Plump Foam Chairs
CategoryArt & Design

Plump Foam Chairs

This Modern Armchair is the Softest and Comfiest Chair on the Market

Furniture retailers can capitalize on the trend towards soft foam furniture by offering a range of comfortable, unique, and visually appealing product offerings that meet the need…

Tufted Cloud Seating
CategoryArt & Design

Tufted Cloud Seating

Snöbär Chair by Nebojsa Gornjak and Natasa Vukosavljevic

The tufted cloud seating trend presents disruptive innovation opportunities in the field of furniture design by reimagining traditional seating forms.

Bubbly Weaved-Cushion Chairs
CategoryArt & Design

Bubbly Weaved-Cushion Chairs

This Cushioned Chair Threads Long Cushions Through Its Metal Frame

Furniture manufacturers can explore the use of cushion-weaving techniques to create visually appealing and functional seating options.