Category
Tech
Delegated Interfaces
Trend cluster
Category
On-the-Go
Stream
Seeking accessibility, consumers turn to portable methods of multimedia sharing.
4.2
Trend score
Trend
What is the On-the-Go Stream trend?
On-the-Go Stream: As technological integration advances, reliance on ease and accessibility becomes commonplace, prompting desires for more compact, digital alternatives to traditional everyday activities. Seeking more diverse methods of at-home multimedia, consumers are turning to mobile applications and portable streaming devices to make media engagement more convenient whether at home or on-the-go. This speaks to a desire for methods of media sharing that satiates both digital engagement and day-to-day efficiency.
Trend themes
Themes within the On-the-Go Stream trend
Three behaviours holding the trend together01
On-the-Go Media Streaming
As consumers become increasingly reliant on ease and accessibility, digital alternatives to traditional everyday activities emerge, such as using mobile applications and portable streaming devices.
02
Compact Storage Solutions
As storage needs increase, consumers demand high-performance storage solutions that are portable and cost-effective, like high-capacity flash drives and solid state drives.
03
Personalized Broadcasting
As live streaming becomes more popular, personalized broadcasting options emerge, such as private broadcasting apps that allow users to choose exactly who they wish to broadcast their videos to, or apps that let users broadcast their playlists and introduce tracks to friends live.
Industry implications
What the On-the-Go Stream trend means for industry
Where the trend changes the playbookFor
Mobile Technology
The rise of on-the-go streaming and portable storage solutions calls for the mobile technology industry to innovate and develop devices and apps that cater to consumers' need for convenience.
For
Entertainment
On-the-go streaming and personalized broadcasting trends offer tremendous opportunities for the entertainment industry to leverage new delivery platforms, such as movies and TV shows, and capitalize on consumers' increasing demand for personalized entertainment experiences.
For
Data Storage
As data storage needs continue to grow, the data storage industry has an opportunity to innovate and develop high-performance storage solutions that are also cost-effective and portable, like high-capacity flash drives and solid state drives.
Trend signals
Trend signals for On-the-Go Stream
Trend score 4.2 out of 10, from popularity 62%, activity 57%, freshness 8%.
Popularity62%
Activity57%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the On-the-Go Stream trend
7 featured examples from Jul 25, 2013 to Jun 1, 2015CategoryTech
Portable Media Projectors
Lenovo's Mobile Projector is Designed for Streaming on the Go
The technology industry has an opportunity to develop and improve mobile projectors and other alternate streaming devices, particularly as cord-cutting becomes more prevalent.
CategoryTech
Smartphone Film-Streaming Apps
The PopcornFlix Free Movie Streaming App for BlackBerry is a Perk
The entertainment industry has the potential to embrace disruptive innovation by leveraging the rise of free movie streaming apps.
CategoryTech
High-Performance Flash Drives
The SanDisk Optimus Max Packs 4 Terabytes of Storage
The storage industry can benefit from the disruptive innovation of high-performance flash drives such as the Optimus Max.
CategoryTech
Mini Media-Streaming USBs
Chromecast Plugs into Your TV to Stream Media from Your Mobile Devices
Companies within the technology industry can use Chromecast to encourage the development of smaller, portable media-streaming devices.
CategoryTech
App-Streaming Stick Plugs
The Roku Streaming Stick Plugs Into Your HDTV for a Library of Apps
Disruptive innovation opportunity: Revolutionize the streaming device market by creating innovative and convenient devices like streaming sticks that offer a wide range of apps an…
CategoryTech
Private Broadcasting Apps
'Skeegle' is a Mobile Live-Streaming App Exclusively for Private Groups
Implementing private live-streaming features within social media platforms opens up opportunities for enhanced privacy and targeted content sharing.
CategoryTech
Real-Time Radio Apps
The Fradio App Lets You Introduce Tracks and Broadcast Playlists to Friends
Disruptive innovation opportunity for music streaming platforms to integrate real-time radio and interactive features to provide more engaging experiences for users.
