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Rarified Couture

Fashion marketing makes use of exotic animals to equate luxury with rarity

Implications - As the luxury goods market expands internationally, the fashion vertical is branching outward with marketing that incorporates wild animals to correlate exoticism or endangerment with a branded sense of exclusivity. Speaking to the nouveau riche that equate the exotic with high worth, this shift towards subtle marketing techniques plays more to the subconscious of the consumer and how natural rarity when compared to the manufactured elicits an inane response from consumers to be enticed.
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
891,761 Total Clicks
Feb 13 - May 14
Hot
FashionMarketingPrintBranding
Featured Examples
Seductive Tribal Fashion Ads - The Donna Karan SS14 Campaign Stars Brazilian Model Adriana Lima
SCORE 6.8
Warm 28,447 Clicks Pub: Jan 10, 14
Seductive Tribal Fashion Ads
The Donna Karan SS14 Campaign Stars Brazilian Model Adriana Lima
Shot on location in Haiti, the Donna Karan SS14 ad campaign embraces the rustic surroundings by portraying a seductive storyline and tribal styling. Granted, the fashion strongly leans towards the... [More]
Monstrous Pet Editorials - The Numero Issue 141 Photoshoot Stars a Masked Julia Frauche
SCORE 6.6
Warm 16,192 Clicks Pub: Feb 25, 13
Monstrous Pet Editorials
The Numero Issue 141 Photoshoot Stars a Masked Julia Frauche
The monstrous pet in model Julia Frauche’s possession appears to look like the mythical Big Foot; nevertheless, the Numero Issue 141 editorial focuses on fashion, not legendary lifeforms.... [More]
Stylized Ethnic Costume Photography - Tribe by Lee Howell Showcases Film and Television Fashion
SCORE 6.1
Warm 78,673 Clicks Pub: Nov 29, 13
Stylized Ethnic Costume Photography
Tribe by Lee Howell Showcases Film and Television Fashion
At first glance, Tribe by Lee Howell, a photographer based in Edinburgh, United Kingdom, looks like it documents people from indigenous tribes. Instead, the photo series is completely fabricated, if... [More]
Ferocious Lion-Infused Editorials - Love #10 Explores its Wild Side with Photography by Tim Walker
SCORE 5.7
Warm 9,671 Clicks Pub: Aug 1, 13
Ferocious Lion-Infused Editorials
Love #10 Explores its Wild Side with Photography by Tim Walker
Lions are one of the most feared and revered animals, and Love #10 entered the jungle for an incredible Victorian era-inspired shoot. Photographed by Tim Walker, the models were asked to be face to... [More]
Exotic Wedding Editorials - The Vogue India Photoshoot Stars Betrothed Signe Vilstrup
SCORE 4.8
Average 11,570 Clicks Pub: Nov 15, 13
Exotic Wedding Editorials
The Vogue India November 2013 Photoshoot Stars Betrothed Signe Vilstrup
The wedding season might have died down in many countries around the world thanks to the settling in of winter, but clearly it is still going strong in one as the Vogue India November 2013 editorial... [More]
South Africa Couture Campaigns - The Louis Vuitton Spring Campaign is Inspired by Nature and Travel
SCORE 3.7
Mild 3,332 Clicks Pub: Mar 3, 14
South Africa Couture Campaigns
The Louis Vuitton Spring Campaign is Inspired by Nature and Travel
Keeping in touch with its adventure and nature-loving identity, the chic and worldly Louis Vuitton Spring campaign makes its way to South Africa. Inspired by the cultured travelers who want to... [More]
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