Category
World
Layered Getaways
Trend cluster
Category
Scheduled
Adventure
Targeting Boomers, travel evolves to cater to those craving wanderlust.
3.3
Trend score
Trend
What is the Scheduled Adventure trend?
Scheduled Adventure: Formalized ways to complete one's bucket list are taking precedent on a global scale to satisfy growing Boomer desire to make each trip more about unique experiences worthy of brag rights. Offering the opposite of relaxation, the destinations shy away from luxurious amenities to focus on everything that isn't material to create meaningful memories and embrace carpe diem.
Trend themes
Themes within the Scheduled Adventure trend
Three behaviours holding the trend together01
Adventurous Travel
Travel experiences that offer exciting and meaningful memories are taking precedent on a global scale.
02
Immersive Travel
Hotels and attractions that immerse guests in new environments offer a unique experience that appeals to travelers.
03
Sky-High Experiences
Dining and attraction experiences that offer a bird's eye view allure thrill-seekers and luxury travelers alike.
Industry implications
What the Scheduled Adventure trend means for industry
Where the trend changes the playbookFor
Travel
The travel industry has opportunities to create and market exciting and unique experiences to travelers.
For
Hospitality
The hotel industry can create immersive environments that blend guests' surroundings with luxury amenities.
For
Entertainment
Attractions and events can create sky-high experiences that capture the imagination of thrill-seekers and luxury travelers.
Trend signals
Trend signals for Scheduled Adventure
Trend score 3.3 out of 10, from popularity 44%, activity 47%, freshness 8%.
Popularity44%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Scheduled Adventure trend
5 featured examples from Mar 15, 2013 to Sep 17, 2014CategoryWorld
Hobbit Inspired Travel Retreats
The Magic Mountain Lodge in Huilo-Huilo is Fairy Tale Inspired
Innovative hotels and resorts can attract guests by offering unique fantasy-themed experiences and sustainable design.
CategoryLife-Stages
Paradise Theme Parks
The Lost World of Tambun is Like a Real-Life Jurassic Park
Opportunity for theme park operators to create unique, adventure-focused experiences for families.
CategoryWorld
Ilusionary Alpine Cable Cars
'Step Into the Void' is a Fear Factory-Worthy Glass Box
The tourism and hospitality industry can tap into the growing market of extreme tourism by offering similar heart-pounding attractions and packages for thrill-seeking travelers.
CategoryWorld
Immersive Tropical Hotels
The Andaz Peninsula Papagayo is a Gorgeous Hotel For Taking In Nature
Disruptive innovation opportunity: Utilizing smart technology to provide personalized guest experiences, such as AI-powered concierge services or automated check-in systems.
CategoryLuxury
Sky-High Dining Experiences
Hotel Cipriani's 'Dinner in the Sky' Lets Guests Dine Among the Stars
Hospitality businesses can adopt the 'Dinner in the Sky' concept to create memorable dining experiences for their guests.
