Trend cluster
Category

Living Room
Eco

Seeking methods of integration, consumers turn to subtle sources of purification.

Wind Chime Air PurifiersBottle Aroma DiffusersOptimized Blind Air FiltersFloating Orb Air FiltersRaindrop Air Purifiers

Trend

What is the Living Room Eco trend?

Living Room Eco: Despite eco living gaining momentum, eco-consciousness is still seen as inconvenient and un-glamorous. Brands are thus turning to more subtle aesthetics to satiate a desire for convenient eco integration, even in the guest room. Blending into everyday decor, these contemporary filtering devices provide methods of purification that combine clean living with more integrated, and unobtrusive techniques.

Trend themes

Themes within the Living Room Eco trend

Three behaviours holding the trend together
01

Subtle Eco Integration

Brands are turning to more subtle aesthetics to satiate a desire for convenient eco integration, such as providing methods of purification that blend into everyday decor.

02

Multi-Functionality

Designers are creating air purifiers that do more than just clean, such as utilizing excess liquid, tracking daily water consumption, and releasing scents based on occupants' presence.

03

Integration with Architecture

Air purification systems are being designed to work with existing architectural features such as window frames and ventilation systems.

Industry implications

What the Living Room Eco trend means for industry

Where the trend changes the playbook
For

Home Decor

There are opportunities to create air purification systems that blend seamlessly with home decor and offer multi-functional benefits.

For

Wellness

Designers can innovate on air purification systems that not only clean the air but also offer benefits such as aromatherapy and tracking of water consumption to promote overall wellness.

For

Architecture

There is room to create air purification systems that work in tandem with existing architectural features and improve the overall atmosphere of interior environments.

Trend signals

Trend signals for Living Room Eco

Trend score 4.4 out of 10, from popularity 71%, activity 54%, freshness 8%.

Popularity71%
Activity54%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Living Room Eco trend

9 featured examples from Aug 10, 2012 to May 12, 2015
Wind Chime Air Purifiers
CategoryArt & Design

Wind Chime Air Purifiers

Wind Bell by Kim Edo Dispenses Aromas in a Charming Way

The home appliance industry can explore new product lines in the indoor air purification segment, inspired by the features of the Wind Bell by Kim Edo.

Bottle Aroma Diffusers
CategoryArt & Design

Bottle Aroma Diffusers

The Humidifying Ultrasonic Nebulizer Disperses Scent and Purifies the Air

There is an opportunity for home appliance companies to incorporate natural aromatherapy diffusers and air purifying technology into their products.

Optimized Blind Air Filters
CategoryEco

Optimized Blind Air Filters

The Window Air Purifier Works with Existing Architectural Ventilation

The home improvement industry can leverage the demand for custom-fit window air purifiers to provide enhanced indoor air quality solutions.

Floating Orb Air Filters
CategoryUnique

Floating Orb Air Filters

The Electrolux Aeroball Hovers Around Rooms Improving Interior Conditions

Incorporating design and aesthetics into functional household items.

Raindrop Air Purifiers
CategoryEco

Raindrop Air Purifiers

The DropAir Filtration System Improves the Quality of Interior Environments

The home appliance industry can benefit from incorporating eco-friendly technology and aesthetically pleasing design features into their air purifier offerings.

Petaled Air Purifiers
CategoryArt & Design

Petaled Air Purifiers

The Electrolux Lotus Blossoms with Atmosphere-Improving Features

The home appliance industry can explore the market for innovative air purifiers inspired by nature and featuring multi-functionality.

Dial-Like Water Purifiers
CategoryLifestyle

Dial-Like Water Purifiers

Watering by Hyelin Lee Keeps Track of How Much People Drink

The integration of smart features and health-monitoring capabilities into water purifiers presents a disruptive innovation opportunity for the household appliance industry.

Arboreal Air Purifiers
CategoryLifestyle

Arboreal Air Purifiers

Air Drop Combines Self-Sustaining Plants and Tech to Clean

Air purification companies can incorporate sustainable materials, bio-based filters and smart technologies into their products to create more eco-friendly and efficient products.

Refined Water Purifiers
CategoryEco

Refined Water Purifiers

The Next Ro Water Filtration System is Sophisticated in Form and Function

The refined water purifier industry is seeing a surge in innovative designs, allowing homeowners to have stylish and efficient appliances.