Grayscale Bombshell Fashion Ads

The Versace Spring 2014 Woman Campaign Stars Anna Ewers

It is undeniable that model Anna Ewers is a certified bombshell in the Versace Spring 2014 Woman ad campaign. She channels a bit of Brigitte Bardot in the images with her big blonde hair. Of course, the looks are a little more modern for the '60s muse. From studded eyeglasses to cutout dresses and sequinned t-shirts, the looks are just what a fan of the Italian label has come to expect.

The Versace Spring 2014 Woman ad campaign was shot in studio by photography duo Mert Alas and Marcus Piggott. Captured completely in black and white, the luxuriously edgy and glam looks were styled by Joe McKenna. The German beauty successfully seduces potential Versace shoppers with her sexy stare, lush pout and overall flawless face.

Luxury Fashion Ads
Fashion labels may adopt luxurious and glamorous messaging to appeal to the high-end market segment.
Retro Styles
Fashion designers could revisit older styles, such as the 60's era, and add a modern twist to create attractive fashion statements.
Celebrity Endorsements
Fashion labels may hire A-Listers to endorse their brand and effectively target their audience.

Who This Affects Most

Fashion
Fashion designers may create fashion pieces that are luxurious and edgy to appeal to the high-end fashion market segment.
Beauty
Beauty brands may use celebrity endorsements to market their products effectively.
Photography
Photographers may offer black and white photo shoots to give their clients that classic, retro look.
SCORE
4.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 65%
Freshness 8%