The Wrangler Fall 2014 ad campaign channels people's desire to enjoy the great outdoors, especially after being cooped up in a hell of a winter season this year. Embracing warmer days, green foliage and the ability to don lighter layers, the campaign is full of a refreshing energy that will inspire people to start reassessing their wardrobes for the spring weather, which is often on par with fall.
Lensed by photographer Bec Parsons, the Wrangler Fall 2014 ad campaign stars model Lara Mullen alongside male model Keno Weidner. The lovestruck pair pose in the wilderness in grunge-inspired outfits that focus on a range of denim styles such as slim-fit, boyfriend-inspired and relaxed fit jeans styled by Caterina Scardino.
Why This Trend Is Growing
- Outdoorsy Fashion
- Opportunity to create fashion lines that cater to people's desire to enjoy the great outdoors and reconnect with nature.
- Spring Wardrobe Reassessment
- Chance for retailers to promote lighter layers and denim styles that reflect the changing seasons and inspire consumers to update their wardrobes.
- Grunge-inspired Fashion
- Potential to tap into the grunge trend and create clothing lines that blend vintage style with modern aesthetics.
Industries Being Reshaped
- Fashion
- Fashion brands can incorporate outdoorsy elements and grunge-inspired styles into their collections to attract customers who want to embrace the great outdoors.
- Retail
- Retailers have an opportunity to showcase lighter layers and denim styles for spring, enticing customers to reassess their wardrobes and make new purchases.
- Photography
- Photographers can explore the juxtaposition between nature and fashion by capturing outdoor fashion shoots that resonate with consumers' desire to reconnect with the outdoors.
