A desire for efficiency prompts consumers to turn to mobile scheduling apps
Implications - As the ongoing responsibilities of work and home continue to overwhelm consumers, keeping track of day-to-day duties can be a difficult task. Seeking to maintain a sense of routine and organization, individuals are turning to scheduling apps that encourage, and help keep track of, various activities and impending tasks. Mobile organization tactics combine convenient management with a desire for more integrated, yet practical sources of technological engagement.
