The Gina Tricot Spring 2014 ad campaign captures the simple elegance of the classic white shirt and denim pant combination. Although this look could easily go down a more scruffy road, the photoshoot chooses to embrace the sophisticated side of such laid-back style, one that brings to mind Audrey Hepburn, Brigitte Bardot and the '60s.
Lensed by photographer Hasse Nielsen of Camera Li, the Gina Tricot Spring 2014 ad campaign stars Polish top model Magdalena Frackowiak, who can also be seen in the Hunkydory campaign. The blonde beauty is clad in high-waisted jeans, which is given a bit of a glamorous turn thanks to voluminous curls by hair stylist Cim Mahony and a flawless face by make artist Ignacio Alonso.
What's Driving This Trend
- Simple Elegance
- Opportunity for disruptive innovation in creating minimalist fashion designs that capture the sophistication of a classic look.
- Laid-back Style
- Opportunity for disruptive innovation in developing comfortable yet stylish clothing options that embrace a relaxed aesthetic.
- Classic White Shirt
- Opportunity for disruptive innovation in reinventing the traditional white shirt with modern twists and functional features.
Who This Affects Most
- Fashion Design
- Opportunity for disruptive innovation in creating minimalist designs that capture the elegance and sophistication of classic fashion.
- Hair Styling
- Opportunity for disruptive innovation in creating hairstyles that complement and enhance the laid-back style of minimalist fashion.
- Makeup Artistry
- Opportunity for disruptive innovation in developing makeup techniques that enhance and highlight the simple elegance of minimalist fashion.
