Devilshly Daring Fashion

Anne Sophie Madsen's 2013 F/W Pits Good Against Evil

Autumn begins a time when fashion can start to become edgy, and there is a distinct movement away from bright colors, however Anne Sophie Madsen's F/W 2013 took her collection not only to dark colors, but also to dark places.

Mixing both causal and evening wear, Madsen's collection was truly a paradox. It was a full monochromatic show, and the pops of white were the breaks in between a sea of blacks and grays. Stunning pieces with a rebellious vibe strutted down the runway, accompanied by horns on the models' heads.

The homage to a devilish creature was apparent through the vacant looks in the models eyes, the terrifying creatures on the clothes, the horns and the replica fangs. This was truly an original collection; not only were the clothes stunning, but the atmosphere was intense. Anne Sophie Madsen's F/W collection has perfectly mixed good and evil, and brought the sides together for an amazing showing.

Dark Fashion
Opportunity to create edgy, monochromatic pieces inspired by devilish themes.
Rebellious Clothing
Opportunity to channel a rebellious vibe and incorporate animalistic features into clothing.
Good Vs. Evil-inspired Design
Opportunity to experiment with designing clothing inspired by the themes of good vs. evil, light vs. dark.

Sectors Adopting This

Fashion
Industry could capitalize on the trend towards edgier, darker clothing with animalistic features and devilish themes.
Beauty
Industry could create makeup and beauty looks to accompany the edgy, dark clothing that has animalistic features and devilish themes.
Entertainment
Industry could leverage the theme of good vs. evil, light vs. dark in films, TV shows, and video games for heightened drama.
SCORE
4.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 82%
Activity 48%
Freshness 8%