Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Safeguarding
Travel
Seeking security, consumers turn to high-tech travel accessories for comfort.
3.9
Trend score
Trend
What is the Safeguarding Travel trend?
Safeguarding Travel: With the value of material belongings increasing, consumers are looking to more safe and secure travel options to add stability to their leisurely activities. Seeking to engage in adventurous experiences without the potential risks of theft or lost belongings, safety-conscious consumers -- boomers, especially -- are turning to technologically efficient travel devices that feature enhanced security and trackable features. This speaks to a shift in what it means to relax, as consumers show they are willing to do a little extra planning in exchange for peace of mind.
Trend themes
Themes within the Safeguarding Travel trend
Three behaviours holding the trend together01
Innovative luggage tracking devices
The rise of technologically efficient travel items that feature enhanced security and trackable features to keep travel belongings safe and secure.
02
Smart Luggage Tags and Locks
The demand for low-hassle travel options that keep the personal belongings of the traveler safe, secured and less of a hassle through the use of one app, smartwatches, smartphones or tablets.
03
Airport-friendly technology
Airports continue to adopt new technology to make travelling through the airport quicker and safer with new technology such as digipas, smart luggage locks, and smart electronic padlocks.
Industry implications
What the Safeguarding Travel trend means for industry
Where the trend changes the playbookFor
Travel and Tourism
Travel and tourism industries can leverage innovative luggage tracking devices to add security and peace of mind during transportation.
For
Gadget and Consumer Electronics
The demand for smart luggage tags and locks has created new opportunities for companies who specialize in the production of technological travel gadgets for consumer electronics.
For
Transportation and Logistics
Transportation and logistics businesses serving the travel and tourism industry have an opportunity to improve their offerings by adopting airport-friendly technologies that enhance the travel experience.
Trend signals
Trend signals for Safeguarding Travel
Trend score 3.9 out of 10, from popularity 62%, activity 47%, freshness 8%.
Popularity62%
Activity47%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Safeguarding Travel trend
5 featured examples from Jan 9, 2013 to Feb 24, 2015CategoryTech
Luggage-Tracking Tags
CalypsoTag Combines Designer Style with Luggage GPS Capabilities
The travel accessories industry can benefit from incorporating premium luggage tracking capabilities into their product offerings, revolutionizing the way people travel.
CategoryLife-Stages
Locating Luggage Tags
The Samsonite Stork Bag Tag Keeps Tabs on Your Possessions in Transit
The travel and tourism industry can benefit from implementing smart luggage tracking systems to enhance customer experience and reduce lost luggage incidents.
CategoryWorld
Bag-Tracking Beacons
BeeQyn is a Smart Luggage Tracker That Keeps Travelers Informed
Adoption of smart luggage-tracking systems has the potential to improve customer satisfaction, increase operational efficiency and decrease the costs related to lost baggage claim…
CategoryUnique
Lifesaving Luggage Locators
The Trakdot Keeps Tabs on Your Suitcase When Your Airline Cannot
The Trakdot Luggage Tracker is a disruptive technology that can enhance the overall travel experience by reducing the risk of lost or misplaced luggage, thus creating new opportun…
CategoryWorld
One-Touch Luggage Locks
The Award-Winning eGeeTouch System is Being Displayed at CES 2015
Disruptive innovation opportunity: Incorporate smart lock technology into home security systems to provide seamless access control and improved protection.
