Category
Lifestyle
Assisted Choices
Trend cluster
Category
Excess
Rejuvenation
A desire for overindulgence prompts boomers to turn to lavish wellness tactics.
4.0
Trend score
Trend
What is the Excess Rejuvenation trend?
Excess Rejuvenation: As baby boomers head toward retirement, achieving personal fulfillment becomes a priority, often resulting in surplus, health-related expenses. Straying away from the more budget-conscious concerns of cash-strapped youths, boomers are turning to overly extravagant methods of rejuvenation, signifying a new attitude toward wellness that is more about relaxation than basic bodily function.
Trend themes
Themes within the Excess Rejuvenation trend
Three behaviours holding the trend together01
Luxury Wellness
Older generations prioritize self-care resulting in the boom of overly luxurious attraction offering experiences such as super trains with hot foot baths, portable steel saunas, spa hotels with mountain views, and cultural luxury spas.
02
Portable Relaxation
The need for relaxation beyond the confines of one's home or hotel room has given rise to highly portable spas and saunas, such as the Sauna Box and Bullet Trains featuring foot baths.
03
Cultural Spa Design
Spas and wellness centers are being designed to offer elaborate culturally inspired experiences by incorporating local design elements and historic practices.
Industry implications
What the Excess Rejuvenation trend means for industry
Where the trend changes the playbookFor
Wellness and Hospitality
Luxury hotels, resorts, spas, and wellness centers offering cutting-edge relaxation experiences are shaping the wellness and hospitality industry.
For
Luxury Transportation
Luxurious features such as foot baths and relaxation centers on transportation options like bullet trains are changing the way people travel and expect to be treated while traveling.
For
Outdoor and Portable Products
As the demand for convenience and wellness increases, the niche market for outdoor portable relaxation products integral to achieving that is expanding.
Trend signals
Trend signals for Excess Rejuvenation
Trend score 4.0 out of 10, from popularity 56%, activity 56%, freshness 8%.
Popularity56%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Excess Rejuvenation trend
6 featured examples from Jan 6, 2013 to Apr 4, 2014CategoryLifestyle
Luxurious Super Train Spas
Japan's Bullet Trains Will Now Feature Hot Foot Baths
Innovative transportation companies can add luxurious amenities to differentiate themselves from competitors
CategoryLuxury
Health Rejuvenation Vacations
Medical Travel Yucatan Offters Luxe Health Care Services Abroad
The medical tourism industry is experiencing growth as more people seek affordable and high-quality healthcare options abroad.
CategoryWorld
Looping Mountain View Hotels
Images of the Lofoten Opera Hotel by Snøhetta Have Been Unveiled
Architects can capitalize on the trend of mountain view hotels by designing innovative structures that maximize the visual impact of natural scenery while ensuring guest comfort a…
CategoryArt & Design
Luxurious Cedar Spas
The Hudson Valley Sauna is Inspired by Traditional Finnish Spas
Architects can explore the design and construction of innovative spa structures inspired by traditional saunas.
CategoryLifestyle
Portable Steel Saunas
The Sauna Box Allows for a Steamy Good Time Anywhere You Travel
The wellness and health industry can capitalize on the trend of portable saunas to offer convenient and personalized spa experiences.
CategoryWorld
Cultural Luxury Spas
The Marriott Quan Spa in New Delhi Brings Culture to your Spa Experience
Incorporating cultural elements to create unique spa experiences.
