Trend cluster
Category

Upgraded
Assistance

A need for efficiency prompts high-tech methods of elderly support.

Trekking Photographer CanesSafety-Improving Mobility AidsReconfigurable Walking CanesLight Up White CanesHi-Tech White Canes

Trend

What is the Upgraded Assistance trend?

Upgraded Assistance: With aging often resulting in a natural decline of physical functions, seniors are looking to more technologically efficient methods of assistance to make ailments less cumbersome. Aiming to enhance supportive devices such as walkers and canes with more efficiency, boomers are turning to high-tech adjustments to elevate the overall performance. This speaks to a desire to not just mimic regular function, but surpass it.

Trend themes

Themes within the Upgraded Assistance trend

Three behaviours holding the trend together
01

Tech-Enhanced Mobility Aids

Innovative technology can elevate the performance and safety of mobility aids for the elderly, such as incorporating GPS trackers or ultrasonic sensors.

02

Reconfigurable Assistive Devices

Assistive devices with adjustable configurations, such as the Stick 1/2, provide practical and economical alternatives to traditional mobility aids.

03

Multi-Functional Walking Sticks

Walking sticks, such as the Trinity, that offer additional functions like a camera tripod, cater to the needs of elderly who enjoy outdoor activities.

Industry implications

What the Upgraded Assistance trend means for industry

Where the trend changes the playbook
For

Healthcare

Innovative products and services for seniors that promote health and wellness.

For

Assistive Technology

Product and service development for assistive technology and devices aimed to support mobility and independence for the elderly.

For

Recreation & Leisure

The development of products and services that offer recreational and leisurely activities suited for elderly individuals.

Trend signals

Trend signals for Upgraded Assistance

Trend score 2.9 out of 10, from popularity 35%, activity 44%, freshness 8%.

Popularity35%
Activity44%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z (not a primary audience)
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Upgraded Assistance trend

6 featured examples from Jan 15, 2013 to Apr 9, 2014
Trekking Photographer Canes
CategoryTech

Trekking Photographer Canes

The Trinity Two-in-One is a Multitasking Tool for the Artistic Hiker

Companies in the outdoor recreation industry can take advantage of the trend of outdoor photography by designing and offering innovative products that meet the specific needs of h…

Safety-Improving Mobility Aids
CategoryLife-Stages

Safety-Improving Mobility Aids

The Sentry Scientific Walker is Turning Heads at CES 2014

The healthcare industry can explore opportunities to develop innovative mobility aids with advanced safety features for elderly individuals.

Reconfigurable Walking Canes
CategoryLife-Stages

Reconfigurable Walking Canes

The Stick 1/2 Can Be Kept Retracted or Withdrawn to Make a Crutch

The mobility assistance industry can explore innovative designs to create reconfigurable canes and crutches that improve accessibility and convenience for users.

Light Up White Canes
CategoryArt & Design

Light Up White Canes

Sign by Shruti Nivas Glows Green or Red Depending on Actions

The assistive technology industry can explore the development of smart devices that enhance the safety and accessibility of visually impaired individuals.

Hi-Tech White Canes
CategoryLifestyle

Hi-Tech White Canes

The Eye Stick by Kim Tae-Jin Uses Ultrasonic Sensors

Companies that build assistive technology can explore the use of ultrasonic sensors and Bluetooth technology to improve mobility aids for people with disabilities.

GPS-Equipped Walking Canes
CategoryLife-Stages

GPS-Equipped Walking Canes

This Device Comes with a Built-In Tracker to Help Ensure Elderly Safety

GPS trackers can be integrated into assistive devices and mobility aids for elderly care and rehabilitation, leveraging the rise of telemedicine.