Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Quaint
Kitsch
Crochet moves from stale pastime to opportunity to express individuality.
4.3
Trend score
Trend
What is the Quaint Kitsch trend?
Quaint Kitsch: Previously seen as a hobby for the agoraphobic, the art of crochet is being revamped as an easy means to express individuality. As the DIY wave picks up the pace, more methods of easy creation and customization are becoming popular. In an age where individuality reigns supreme, consumers respond well to the opportunity to express themselves.
Trend themes
Themes within the Quaint Kitsch trend
Three behaviours holding the trend together01
DIY Wave
With the rise of the DIY culture, methods of easy creation and customization are becoming more popular, allowing for opportunities to express individuality.
02
Character-Based Design
The creation of crocheted dolls and toys has shifted towards designing recognizable characters from popular media such video games and TV shows, creating opportunities for collaborations and licensing deals.
03
Knit Fantasy
The whimsical designs of hand-knit toys and decorations is trending, providing opportunities for the creation of fantasy-themed products for children and adults alike.
Industry implications
What the Quaint Kitsch trend means for industry
Where the trend changes the playbookFor
Arts and Crafts
The field of arts, crafts, and hobbies is expanding with new ways of self-expression and creativity in the form of crochet and knitting.
For
Toy Industry
Increasing interest in handmade dolls and stuffed animals presents an opportunity for toy manufacturers to collaborate with crochet and knit artists to create bespoke toys and doll collections.
For
Entertainment Industry
The popularity of character-based designs and toys from popular franchises such as Game of Thrones, Pokemon, and Disney make for an opportunity for collaborations and licensing deals with entertainment industry players.
Trend signals
Trend signals for Quaint Kitsch
Trend score 4.3 out of 10, from popularity 66%, activity 55%, freshness 8%.
Popularity66%
Activity55%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Quaint Kitsch trend
9 featured examples from Sep 16, 2012 to Apr 16, 2014CategoryArt & Design
Coffee Cup Costumes
These Mug Sweaters Insulate Your Drink and Feel Soft Against Your Hands
The handmade goods industry can benefit from exploring unique and practical handmade accessories for everyday use.
CategoryLife-Stages
Super Hero Baby Bonnets
These Creations By Geekling Are Contemporary, Cute and Nerdy
This trend presents an opportunity for baby product businesses to tap into the geeky market.
CategoryArt & Design
Plush Fantasy Eggs
These Knit Dragon Eggs are a Plush Version of Daenerys’ Dragon Eggs
The handmade crafts industry can explore the use of crochet knitting techniques to create intricate and customized products, appealing to consumers looking for unique items.
CategoryLife-Stages
Cute Crochet Baby Crowns
This Crochet Crown Baby Hat Turns Any Infant into a Princess
Disruptive innovation opportunities may include incorporating crochet baby hats and other trendy accessories into the fashion accessories industry to cater to a broader customer b…
CategoryArt & Design
Sea Creature Blankets
The Mermaid Tail Sleeping Bag Will Keep Your Child Cozy
Designers and manufacturers can create innovative products for children such as adjustable and interactive sleepwear, particularly sleep bags and blankets.
CategoryArt & Design
Cuddly Handmade Monsters
You’ll Love These Crochet Pokemon by Kuro-Mizuo
The toy industry has an opportunity to tap into the demand for unique and collectible toys, like these crochet Pokemon, by offering customizable and handmade options.
CategoryLife-Stages
Cute Crocheted Cartoon Characters
These Adorable Crocheted Dolls Feature Your Favourite Characters
The art and crafts industry can benefit from the demand for crocheted dolls, providing opportunities for artists, designers, and manufacturers to create and sell their own unique…
CategoryLifestyle
Crochet Canine Kits
The Knit Your Own Dog Knitting Kit is the Perfect Pass Time
Craft and hobby stores can benefit from the trend of pet-themed crafts by offering supplies and kits for customers to create their own pet-related products.
CategoryArt & Design
Kooky Snail Tea Cozies
Anke Klempner's Makes Charming Snail-Like Knit Tea Cozy Designs
Supplying materials like knitting needles, yarn, and patterns to help customers create unique tea cozies can drive sales and innovation.
