The rise of digital currency evolves behaviour for brands and consumers
Implications - Digital currency is gaining more momentum with consumers, retailers and brands. It is being embraced by consumers and brands alike for its decentralized nature and international appeal. As application continues to ramp up, solutions that aid the use of currencies like Bitcoin or Ripple are expanding the virtual currency into the real world for further adoption and acceptance.
Trend Themes
1. Digital Currency Expansion - The use of digital currency is expanding into the real world, with solutions for Bitcoin and Ripple currency becoming more widely available.
2. Social Good Currency - Alternate forms of currency are emerging, some dedicated to promoting social good.
3. Cryptocurrency Payment Cards - There is a growing trend of developing Bitcoin debit cards that bridge the gap between cryptocurrency and fiat money.
Industry Implications
1. Fintech - These cryptocurrency trends are disrupting the traditional finance industry, creating new opportunities for startups in the FinTech industry.
2. Marketing and Advertising - Developments in cryptocurrency and blockchain technology are revolutionizing the way businesses market and advertise their products and services.
3. Education and Social Good - Initiatives like the Unicoin from UNICEF are demonstrating how alternate forms of currency can be used to promote positive change in education and social causes.
6 Featured, 43 Examples:
100,292 Total Clicks
Date Range:
Jan 14 — Nov 15
Trending:
Mild
Consumer Insight Topics:
