Category
Business
Assisted Conversion
Trend cluster
Category
Mass Currency
Conversion
The rise of digital currency evolves behaviour for brands and consumers.
3.2
Trend score
Trend
What is the Mass Currency Conversion trend?
Mass Currency Conversion: Digital currency is gaining more momentum with consumers, retailers and brands. It is being embraced by consumers and brands alike for its decentralized nature and international appeal. As application continues to ramp up, solutions that aid the use of currencies like Bitcoin or Ripple are expanding the virtual currency into the real world for further adoption and acceptance.
Trend themes
Themes within the Mass Currency Conversion trend
Three behaviours holding the trend together01
Digital Currency Expansion
The use of digital currency is expanding into the real world, with solutions for Bitcoin and Ripple currency becoming more widely available.
02
Social Good Currency
Alternate forms of currency are emerging, some dedicated to promoting social good.
03
Cryptocurrency Payment Cards
There is a growing trend of developing Bitcoin debit cards that bridge the gap between cryptocurrency and fiat money.
Industry implications
What the Mass Currency Conversion trend means for industry
Where the trend changes the playbookFor
FinTech
These cryptocurrency trends are disrupting the traditional finance industry, creating new opportunities for startups in the FinTech industry.
For
Marketing and Advertising
Developments in cryptocurrency and blockchain technology are revolutionizing the way businesses market and advertise their products and services.
For
Education and Social Good
Initiatives like the Unicoin from UNICEF are demonstrating how alternate forms of currency can be used to promote positive change in education and social causes.
Trend signals
Trend signals for Mass Currency Conversion
Trend score 3.2 out of 10, from popularity 59%, activity 29%, freshness 8%.
Popularity59%
Activity29%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Mass Currency Conversion trend
6 featured examples from Jan 4, 2014 to Nov 7, 2015CategoryLifestyle
Cryptocurrency Credit Cards
The Xapo Debit Card Makes Paying with Bitcoins Much Easier
The emergence of cryptocurrency debit cards could disrupt the traditional financial services industry by providing an alternative payment method.
CategorySocial Good
Social Good Currency
UNICEF Promises That Its Unicoin is the 'First Currency Dedicated to Do Good'
The future of cryptocurrency may center around fostering social good and philanthropy.
CategoryLifestyle
3D-Printed Cryptocurrency
P-YOM Software Lets Bitcoin Consumers Create Their Own Print Money
The P-YOM software creates an opportunity for the financial technology industry to explore the potential of cryptocurrency printing and 3D printing, enabling the innovation of ele…
CategoryBusiness
Computer-Generated Celebrity Currency
Coinye West is a New Online Currency, Sure to Change the Gam
The launch of Coinye West demonstrates the potential for disruptive innovation within the virtual currency industry, with opportunities for the development of unique virtual curre…
CategorySocial Media
Social Media Cryptocurrencies
The Reveal App Gives Users Ownership with a Currency of Attention
The social media industry can explore incorporating cryptocurrency rewards as a means to enhance user engagement and loyalty.
CategoryTech
Cryptocurrency Payment Cards
The E-Coin Bitcoin Debit Card Accepts Payments Like a Credit Card
The integration of cryptocurrency payment cards into existing financial systems presents disruptive innovation opportunities for FinTech companies to create new payment solutions.
