Trend cluster
Category

Interactive
Hygiene

Bath time receives playful enhancements to make everyday hygiene more alluring.

Newborn Bath Time AccessoriesPlayful Pokemon SoapsAutomatic Bath Bubble MakersHarmonious Dental HygienePlayful Bathtime Tattoos

Trend

What is the Interactive Hygiene trend?

Interactive Hygiene: While maintaining hygiene is essential to a healthy lifestyle, encouraging cleanliness, particularity for children, can be a challenging task. Seeking to make the process of washing up more enjoyable, parents are turning to engaging bath and hygiene toys to enhance traditionally unpleasant activities with more entertaining qualities. Offering a source of play that simultaneously encourages independence, playful hygiene tactics prepare children for independence while boosting temporary enjoyment of tasks.

Trend themes

Themes within the Interactive Hygiene trend

Three behaviours holding the trend together
01

Interactive Bath Toys

Parents are turning to engaging bath and hygiene toys to enhance traditionally unpleasant activities with more entertaining qualities.

02

Technological Hygiene

Innovative hygiene tools and gadgets make traditionally tedious routines more fun and interactive.

03

Child-Friendly Accessories

Safe and playful bath accessories for children streamline the bathing process while keeping kids engaged.

Industry implications

What the Interactive Hygiene trend means for industry

Where the trend changes the playbook
For

Toy Industry

Toy companies can explore innovative bath and hygiene products to provide more fun and interactive experiences for children.

For

Hygiene Industry

The hygiene industry can offer new and innovative products to make traditionally tedious routines fun and engaging.

For

Baby Industry

Baby industry professionals can incorporate child-friendly and interactive accessories to baby bath time products to promote playful and safe bathing activities.

Trend signals

Trend signals for Interactive Hygiene

Trend score 4.1 out of 10, from popularity 58%, activity 56%, freshness 8%.

Popularity58%
Activity56%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Interactive Hygiene trend

9 featured examples from Feb 19, 2013 to Aug 3, 2014
Newborn Bath Time Accessories
CategoryLife-Stages

Newborn Bath Time Accessories

The Baby Shower Cap Keeps Soap and Shampoo Out of Your Kid's Eyes

Opportunity: Incorporate innovative bath time accessories into a range of baby care products to enhance the bathing experience for infants.

Playful Pokemon Soaps
CategoryLife-Stages

Playful Pokemon Soaps

Add Some Fun to your Kid's Bath Time with Pokeball Bath Bombs

Creating Pokemon-themed bath products can attract a new market of children and increase sales for bath and body companies.

Automatic Bath Bubble Makers
CategoryTech

Automatic Bath Bubble Makers

You and Your Baby Will Have a Blast During Your Next Bubble Bath

The baby care industry can benefit from developing more safe and baby-friendly bath products, including automatic bubble makers that don't irritate sensitive skin.

Harmonious Dental Hygiene
CategoryEco

Harmonious Dental Hygiene

The TTone Interaction Toothbrush Makes Teeth-Cleaning Entertaining Too

The personal care industry can explore the development of interactive toothbrushes to attract more customers, especially parents looking for solutions to make teeth-cleaning enjoy…

Playful Bathtime Tattoos
CategoryLife-Stages

Playful Bathtime Tattoos

Make a Bath Fun for Kids with Colorful Stick-On Tub Tattoos

Creating products that make bath time fun and engaging for kids presents an opportunity for companies in the children's product industry to differentiate themselves and increase s…

Child-Friendly Shower Heads
CategoryArt & Design

Child-Friendly Shower Heads

This Kid’s Shower Head is the Perfect Way for Little Ones to Bat

Disruptive innovation opportunity: Develop a range of child-safe bath and shower products that cater to the unique needs and preferences of young children.

Simulating Rainstorm Toys
CategoryLife-Stages

Simulating Rainstorm Toys

These Cloud Kid Bath Toys Make it Rain in the Shower

Disruptive innovation opportunity: Explore new materials and designs to create innovative bath toys that cater to the needs and preferences of children.

Animal Bubble Bath Dispensers
CategoryLife-Stages

Animal Bubble Bath Dispensers

This Cute Elephant Doubles As A Fun Bubble Bath Dispenser

Developing innovative bath products for children to provide enjoyable and safe bath experiences.

Avian Inflatable Baby Tubs
CategorySpecial

Avian Inflatable Baby Tubs

This Inflatable Baby Tub From Munchkins Will Keep Your Little One Safe

The baby product manufacturing industry can capitalize on the trend of inflatable baby tubs by developing innovative and safe products that cater to the needs of parents and babie…