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Protective Play

Seeking to instill a sense of comfort, parents turn to encapsulating toys

Implications - While offering comfort and security for children is often a top priority, constantly watching over infants day and night can be tricky for working parents. Seeking to provide a convenient sense of protection, parents are turning to encapsulating plush toys that are made to envelop a child, mocking the feeling of the womb. These soothing sources of play reflect a similarity to the womb that shows a more slow approach to transitioning a baby from infancy beyond.
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
335,597 Total Clicks
Date Range:
Dec 12 — Apr 14
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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