If the teddy bears are having trouble dealing with the smell of dirty diapers, imagine how humans must feel; the Badabulle Scented Diapers Bags ad campaign promotes a nose-relieving solution that everyone in the house will appreciate. As it reads, "No one should suffer from smelly diapers.” And no one will again thanks to these products.
The Badabulle Scented Diapers Bags ad campaign was conceived and executed by Publicis Conseil, an ad agency based in Paris, France. It features two plushies puking their hearts out. What is meant to be a disgusting sight is made somewhat adorable through the use of equally cuddly vomit. Nevertheless, there is an adult-like twist to the print ads that parents and guardians will appreciate.
Martin Darfeuille art directed the Badabulle Scented Diapers Bags ad campaign with creative direction by Hervé Riffault.