The Dumb Ways to Die Characters Come to Life as Plush Toys
Laura McQuarrie — January 28, 2014 — Life-Stages
References: gmanetwork & ifitshipitshere.blogspot
Considering the nature of some of the accidents the Dumb Ways to Die characters go through time and time again, they could probably use a hug. But the cartoon characters from the viral 2012 video promoting public safety around trains have only existed in 2D — now, a line of Dumb Ways to Die plush toys has been introduced, making it much easier to give the character some much needed TLC.
The plushies range from pocket-size charms to large 30” plush toys and it includes Dumb Ways to Die characters like the green one who gets bitten in the eye by a snake, the blue one with its hair set ablaze and the yellow one, chomped in half after provoking a bear with a stick.
Even though the original Dumb Ways to Die video is now several years old, the campaign kept up the speed in 2013 with a playable app and a train ad for Christmas.
The plushies range from pocket-size charms to large 30” plush toys and it includes Dumb Ways to Die characters like the green one who gets bitten in the eye by a snake, the blue one with its hair set ablaze and the yellow one, chomped in half after provoking a bear with a stick.
Even though the original Dumb Ways to Die video is now several years old, the campaign kept up the speed in 2013 with a playable app and a train ad for Christmas.
Trend Themes
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Cartoon Plush Collectibles — The introduction of Dumb Ways to Die plush toys opens up a market for collectible cartoon character-themed plushies.
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Bringing 2D Characters to Life — The creation of Dumb Ways to Die plush toys demonstrates a trend of transforming popular 2D characters into tangible, huggable products.
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Expanding Brand Merchandise — The launch of Dumb Ways to Die plush toys showcases the expansion of merchandise offerings for popular viral campaigns and videos.
Industry Implications
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Toy Manufacturing — Toy manufacturers have an opportunity to capitalize on the demand for cartoon character plush toys like the Dumb Ways to Die series.
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Collectibles Market — The collectibles market can tap into the popularity of viral characters by producing limited-edition Dumb Ways to Die plush toys.
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Branded Merchandise — Brands with successful viral campaigns can leverage their popularity by expanding their merchandise offerings with items like Dumb Ways to Die plush toys.
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