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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,235 more

Antithetical Opulence

As the concept of luxury peaks, brands revert to the opposite

Implications - The ubiquity of luxury on a global scale is fueling a new-found apathy amid consumers that has them entertained with aspects of lowbrow culture. Comparable to aristocratic obsession with common folk, the movement appears to rebel against high fashion, but also speaks to the wealthy elite that crave originality and that are no longer drawn to images of opulent living.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 55 Examples:
884,604 Total Clicks
Date Range:
Jun 13 — Apr 14
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Upside-Down Chinatown Editorials
Upside-Down Chinatown Editorials
Photographer Martin Tremblay Stuns with Upside-Down Photos
Canadian photographer Martin Tremblay shot a series entitled ‘Fortune Cookie’ in Germany’s Shon! magazine. The Fortune Cookie photo series features high-fashion dressed models... MORE
Grocery Store-Themed Runways
Grocery Store-Themed Runways
The Chanel Fall 2014 Fashion Show Had a Bold Grocery Store Setting
The Chanel Fall 2014 fashion show at Paris Fashion week had a grocery store theme. The couture clothing designs were debuted on a runway that was built to look like your local food market, with tons... MORE
Haute Hamburger Couture
Haute Hamburger Couture
Moschino by Jeremy Scott Fall/Winter 2014 is Fast Food Flawlessness
Renowned the world over for his exuberant attention to stepping outside the fashion box, Jeremy Scott extends his supremacy in the fashion world with the Moschino by Jeremy Scott Fall/Winter 2014... MORE
Fast Food Inspired Accessories
Fast Food Inspired Accessories
The Hamburger Scarf by Antoine Peters is Deliciously Chic
Designer Antoine Peters has launched his latest accessory creation entitled the ‘Hamburger Scarf’. This fast food inspired scarf accessory features a larger-than-life hamburger print... MORE
Fast Food-Worshipping Editorials
Fast Food-Worshipping Editorials
CR Fashion Book Issue Three Unorthodoxly Cherishes Couture
‘The Cult’ editorial for The CR Fashion Book issue three features women who juxtapose high fashion with vices like smoking and fast food consumption. Though the word ‘cult’... MORE
Food Coma Fashion Editorials
Food Coma Fashion Editorials
Agnete Hegelund stars in Vogue Italia December 2013
Agnete Hegelund was photographed in what appears to be a severe food coma for the Vogue Italia December 2013 issue. The icy blonde beauty has on her black-tie best as she dines at an elegant eatery.... MORE

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