Finnish artist Mari Kasurinen's wonderful celebrity toy ponies transform My Little Pony toys into pop idols and movie characters.
Her interest in movies, popular culture and the customization phenomenon led her to create these celebrity toy ponies. Her work is currently being exhibited at the Small Pleasures Show in London.
Shown here are just a few of Mari Kasurinen's many imaginative takes on pop icons.
Implications - One of the best ways a brand can attract interest is by investing in advertising or products that mimic or mock a celebrity. By showing a sense of humor and a willingness to parody a famous figure, the brand shows a brash confidence and edginess that many companies spend years trying to cultivate.
Key Themes Behind This Trend
- Celebrity Toy Ponies
- Customized My Little Pony toys transformed into pop idols and movie characters.
- Pop Culture Customization
- Customizing popular characters and items to create unique pop culture merchandise.
- Humorous Celebrity Parodies
- Utilizing humor and parody to create brand advertising and products that attract attention.
Where This Applies
- Toy Manufacturing
- Opportunity to create customizable toy lines using popular culture references to attract attention and increase sales.
- Art and Design
- Opportunity to create unique art pieces and merchandise by utilizing popular culture icons and customization techniques.
- Advertising and Marketing
- Opportunity for brand advertising to utilize parody and humor to create memorable and attention-grabbing campaigns.
