Trend cluster
Category

Customized
Illumination

Seeking more affordable decor, consumers turn to DIY lighting solutions.

DIY Concrete IlluminatorsDIY Industrial LightingDIY Color Chip LightingDIY Gradient LightingYarn-Made Lighting Solutions

Trend

What is the Customized Illumination trend?

Customized Illumination: While contemporary aesthetics continue to influence interior decor, the cost is unappealing to post-credit-crunch consumers, prompting alternative DIY approaches. Seeking affordable interior designs without sacrificing style, consumers are turning to customized sources of illumination to add personal, simple-to-make touches to practical pieces of everyday decor.

Trend themes

Themes within the Customized Illumination trend

Three behaviours holding the trend together
01

DIY Illumination

As post-credit-crunch consumers seek affordable interior decor, DIY lighting solutions have become a popular trend.

02

Minimalist Design

With minimalist design techniques taking over mainstream culture, sleek and simple lighting fixtures have become popular.

03

Industrial/Recycled Materials

Using industrial and recycled materials like concrete and paint chips to create lighting fixtures has become a popular trend.

Industry implications

What the Customized Illumination trend means for industry

Where the trend changes the playbook
For

Home Decor

The home decor industry can capitalize on the DIY illumination trend by creating products and services that cater to the needs of post-credit-crunch consumers.

For

Design

The design industry can capitalize on the minimalist design trend by creating products that incorporate sleek and simple lighting fixtures.

For

Sustainability

The sustainability industry can capitalize on the use of industrial and recycled materials by creating products and services that promote the use of eco-friendly materials.

Trend signals

Trend signals for Customized Illumination

Trend score 4.4 out of 10, from popularity 50%, activity 74%, freshness 8%.

Popularity50%
Activity74%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific