Category
Lifestyle
Assisted Choices
Trend cluster
Category
Overshare
Acceptance
The notion of too much information on social networks is taken a step further.
4.9
Trend score
Trend
What is the Overshare Acceptance trend?
Overshare Acceptance: Despite already sharing intimate details about their personal lives on social media, users are pushing the boundaries for what's acceptable with online content to break down perceived societal barriers for appropriateness. Predominantly fuelled by younger generations, the content is a result of generations raised in the online world, comfortable with virtual socialization and a generation that feels comfort in the anonymity of the web.
Trend themes
Themes within the Overshare Acceptance trend
Three behaviours holding the trend together01
Amplified Intimacy
Society's acceptance of oversharing on social media leads to a push for more intimate content. This creates opportunities for developers to create platforms or tools with deeper engagement and personalization.
02
Social Media Legacy
Apps that allow users to continue their social media presence after their death are becoming more popular. This creates opportunities for businesses to explore ways to monetize on preserving a person's legacy on social media
03
Anonymous Socializing
Fueled by the need for privacy and a lack of trust, anonymous social media apps are gaining traction among users. This creates opportunities for businesses to explore what anonymity can offer to facilitate online engagement.
Industry implications
What the Overshare Acceptance trend means for industry
Where the trend changes the playbookFor
Social Media
The ways in which users publicly engage with social media are changing, which creates opportunities for social media platforms to adapt and provide new features for user engagement.
For
Personal Grooming
Personal grooming industries seeking to bring awareness to issues like breast cancer can leverage technology to create wearables and apps that illustrate the severity of their messaging, through entertaining ways, to motivate people to take action.
For
Deconstructed Personal Space
Personal boundaries are crumbling due to the rise of privacy-focused tools that turn socializing experiences into games. This creates opportunities for businesses to explore new models of engagement that deconstruct the traditional definition of personal space and provide new customer experiences.
Trend signals
Trend signals for Overshare Acceptance
Trend score 4.9 out of 10, from popularity 80%, activity 57%, freshness 8%.
Popularity80%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Overshare Acceptance trend
3 featured examples from Feb 27, 2013 to Jan 28, 2014CategoryLifestyle
Public Make-Out Documenting Blogs
The Wing-Manning Tumblr Catches Couples Kissing in Public Places
Disruptive innovation opportunity: Developing innovative features or platforms within the social media industry that cater to niche interests and content, creating unique online e…
CategoryLifestyle
Secret Sharing Apps
The Whisper App Let's you Share Secrets with the World
Establish more inner-privacy social media sites that encourage users to discuss stressful topics anonymously
CategoryTech
Posthumous Tweeting Apps
The LivesOn App Will Tweet for You After You Kick the Bucket
Developing sophisticated algorithms and artificial intelligence software to learn and mimic a person's social media activity.
