As an incentive for the users of this newly launched social media platform, Reveal offers a Bitcoin-like currency of attention. The site pays its users with its own cryptocurrency (Reveal Coin) for using the smartphone app. This turns every member into a user.
Reveal encourages its community to ask questions other members can interact with by responding with a photo, video or text. People can earn Reveal Coin (RVL) by inviting friends to join the platform or by contributing time and content. Reveal developers hope to use the currency of attention to finance and control advertising. This means people wanting to purchase ad space on the site will have to use the app themselves.
This not only gives Reveal users more ownership of their content, it also indicates how digital assets can be used online.